Peer-Reviewed Publications

[3] Kim, S. J., & Yeo, Y. D. (2024). The role of product quality cues in firm performance: evidence from the U.S. auto industry.
Journal of General Management, forthcoming. https://doi.org/10.1177/03063070231205633. PDF

[2] Kim, S. J., Lee, S.-H., & Yeo, Y. D. (2022). Work-family conflict and microfinance diversion.
Strategic Entrepreneurship Journal, 16(3): 552-572. https://doi.org/10.1002/sej.1402. PDF

[1] Yeo, Y. D., & Lee, S.-H. (2021). Real options flexibility or risk diversification: risk management of US MNEs when facing risk of war.
Multinational Business Review, 29(4): 476-500. https://doi.org/10.1108/MBR-01-2020-0013. PDF