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WashU Experts: Facebook controversy raises ethical questions for corporations - The Source - Washington University in St. Louis
By bringing to light the consequences of Facebook’s algorithms, whistleblower Frances Haugen's testimony has forced corporations to rethink their relationship with Facebook and use of consumer data, according to digital media experts at the Olin Business School at Washington University in St. Louis.
HBR_Gaming_Disorder.pdf
Using ‘World of Warcraft’ to cut gamer screen time, increase maker revenue - The Source - Washington University in St. Louis
New research from Olin Business School finds that when a video game-making firms change a game’s rewards schedule and how it limits how long gamers can play in a sitting, the firm can actually make more money — and users devote a smaller share of their time on gaming.
Loyalty programs boost businesses' ability to keep customers - The Source - Washington University in St. Louis
In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.
Making the Online World Less Addictive—and More Popular
Recently published study in Journal of Marketing Research proposes a solution for making the online world less addictive without sacrificing the bottom line
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