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Park, S., & Inoue, Y. (2018). The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes. Sport Marketing Quarterly, 27(4), 250-263.
Havard, C.T., Inoue, Y., & Ryan, T.D. (2018). Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups. Journal of Cultural Marketing Strategy, 3(2).
Chang, Y., Wann, D. L., & Inoue, Y. (2018). The effects of implicit team identification (iTeam ID) on revisit and WOM intentions: A moderated mediation of emotions and flow. Journal of Sport Management, 32(4), 334–347. https://doi.org/10.1123/jsm.2017-0249
Inoue, Y., Plehn-Dujowich, J.M., Kent, A., & Swanson, S. (2013). Roles of performance and human capital in college football coaches’ compensation. Journal of Sport Management, 27(1), 73-83.
Jordan, J.S., Kent, A., Walker, M., & Inoue, Y. (2011). The frequency of nonresponse analyses in the Journal of Sport Management. Journal of Sport Management, 25(3), 229-239.
Inoue, Y., Seifried, C., & Matsumoto, T. (2010). American football development in Japan: A study of National Football League strategies. International Journal of Sport Management, 11(2), 248-271.