ad design guidelines

Legible and Impactful

Below you'll find a written and visual guide on designing the most legible and impactful ads possible. These guidelines apply to all board sizes and both static and video ads.

NOTE: The maximum duration of both static and video ads is 16 sec. Video ads can include static "slides" or be comprised of filmed and edited video content.

Too Much Text 🚩

If you have a lot of information to convey by text, we suggest creating "slides" and sequencing them. Actual video is also accepted (see examples below).

Illegible Text 🚩

Limit your character count to 10-80 characters per slide/ad. Any character count above 80 may become illegible. Use this tool to count your characters fast.

Use of QR Codes 🚩

We discourage the use of QR codes. If you must use one, we suggest it covers the canvas from top to bottom on the last slide/portion of a 16 second video ad.

Examples

Ideal example of legible text. Not too busy, easy to read. ✅

Example of illegible text, logo and footer need to be bigger. 🚩

Static ad slideshow example ✅

Video ad example ✅

Review the Graphics Specs page before you begin creating your ad.

THE right way

✅ No bright backgrounds
✅ Text is bold and readable
✅ No fine print
✅ Canvas 70%+ utilized
✅ Big logo
✅ Coupon text readable
✅ No QR code

THE wrong way

🚩 Background too bright
🚩 Text too thin and small
🚩 Fine print discouraged
🚩 Canvas not fully utilized
🚩 Logo too small
🚩 Coupon text too small
🚩 QR Code discouraged

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