ad design guidelines

Basic guidelines

Our boards are typically placed 50+ yards from the audience, so it's important to follow a few basic guidelines to ensure your message is being seen clearly and can be easily read.

🚩 AVOID small text 🚩

• Small text is effectively illegible on our boards when viewed from a distance (about 200 feet at most parks). Stick with large, high contrast text to make absolutely sure your message pops and can be easily read.

🚩 AVOID placing text over background images 🚩

• Images behind text tend to make that text much harder to read, even if the text has a stroke applied. Choose solid colors or gradient backgrounds for placing behind text.

🚩 AVOID using too many words 🚩

• If you have a lot of information to convey by text, we suggest creating "slides" and sequencing them into a video slideshow, or dividing your message into multiple static ads that can rotate independently. 

• Limit words per ad/slide to between 5 and 10. Cramming too many words into a single ad/slide means reducing the size of the text, which makes it harder to read from a distance.

🚩 AVOID QR codes 🚩 

• We discourage the use of QR codes entirely on our 8x2 and 8x4 boards. We still discourage their use on our 10x6 boards, as they can be difficult to scan from a distance through fencing. If you must use one on a 10x6, we suggest it covers the canvas from top to bottom on the last slide/portion of a 16 second video ad and remains on-screen for at least 8 seconds.