ad design guidelines

Legible and Impactful

Below you'll find a written and visual guide on designing the most legible and impactful ads possible. These guidelines apply to all board sizes and both static and video ads.

NOTE: The maximum duration of both static and video ads is 16 sec. Video ads can include between 2-4 motion or static "slides" or be comprised of filmed and edited video content.

Too Much Text

If you have a lot of information to convey by text, we suggest creating 2-4 "slides" aka ads and sequence them into a 16 second video. Limit your character count to 10-80 characters per slide/ad. Any character count above 80 may become illegible. Use this tool to count your characters fast.

The Use of QR Codes

We discourage the use of QR codes, but if you need to use one, we suggest it covers the canvas from top to bottom on the last slide/portion of a 3-4 slide 16 second video ad.

Review the Graphics Specs page before you begin creating your ad.

THE right way

√ No bright backgrounds
√ Text is bold and readable
√ No fine print
√ Canvas 70%+ utilized
√ Big logo
√ Coupon text readable
√ No QR code

THE wrong way

x Background too bright
x Text too thin and small
x Fine print discouraged
x Canvas not fully utilized
x Logo too small
x Coupon text too small
x QR Code discouraged

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