Research Interest
Digital Technology, Digital Platforms, Economics of IS, AI Strategy
Research Methodology
Causal Inference Methods, Econometric Analysis, Field and Lab Experiments
Journal Publications
ɣ Yoonseock Son, Kaitlin D. Wowak, and Corinne Post. 2025. “From the Boardroom to the Jobsite: Female Board Representation and Workplace Safety,” Journal of Operations Management, 71(6), pp.741-762 (UTD24, FT50)
* Hemant K. Bhargava, Xinxue (Shawn) Qu, Yoonseock Son, and Daewon Sun. 2024. “Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding,” published online at Production and Operations Management (UTD24, FT50)
Yoonseock Son, Kaitlin D. Wowak, and Corey M. Angst. 2025. “Does Greater Visibility Benefit Minority Business? Evidence from an Online Review Platform,” Production and Operations Management, 34(4), pp.710-723 (UTD24, FT50)
2025 Responsible Research in Management Award (Academy of Management Fellow Group and the Community for Responsible Research in Business and Management)
Yoonseock Son, Angela Aerry Choi, Kaitlin D. Wowak, and Corey M. Angst. 2024. “Gender Mismatch in Advice-Seeking Online Platform: Evidence from a Randomized Field Experiment,” Journal of Operations Management, 70(5), pp. 686-711 (UTD24, FT50)
2024 Mendoza Mission Research Award (Mendoza College of Business, University of Notre Dame)
* Ovunc Yilmaz, Yoonseock Son, Guangzhi Shang, and Hayri Alper Arslan. 2024 “Causal Inference under Selection on Observables in Operations Management Research: Matching Methods and Synthetic Controls,” Journal of Operations Management, 70(5), pp. 831-859 (UTD24, FT50)
Top cited article in Journal of Operations Management among work published in 2024
* Anindya Ghose, Heeseung Andrew Lee, Wonseok Oh, and Yoonseock Son. 2024. “Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement,” Information Systems Research, 35(2), pp. 570-589 (UTD24, FT50)
Yoonseock Son, and Wonseok Oh. 2023 “Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level,” Journal of Management Information Systems, 40(4), pp. 1301-1327. (FT50)
Yoonseock Son, Wonseok Oh, and Il Im. 2023 “The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference,” MIS Quarterly, 47(2), pp. 857-874 (UTD24, FT50)
Best Published Paper Award (Academy of Management, Communication, Digital Technology, and Organization Division)
Jiyong Park, Yoonseock Son, and Corey M. Angst. 2023 “Value of IT in Building Resilience During Crises: Evidence from U.S. Higher Education’s Transition to Emergency Remote Teaching During the COVID-19 Pandemic,” MIS Quarterly, 47(1), pp. 451-482 (UTD24, FT50)
Seung Yoon Lee, Yoonseock Son, and Wonseok Oh. 2021 “Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment,” Journal of Management Information Systems, 38(2), pp. 484-516 (FT50)
Yoonseock Son, Wonseok Oh, Sang Pil Han, and Sungho Park. 2020 “When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition,” Information Systems Research, 31(3), pp. 835-847 (UTD24, FT50)
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi, and Wonseok Oh. 2020 “Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach,” Journal of Operations Management, 66(4), pp. 418-440 (UTD24, FT50)
*: authors by alphabetical (or reverse alphabetical) order;
ɣ: equal contribution;
FT50: Top 50 journals used in the Financial Times Research rank;
UTD24: Top 24 business journals used in the UT Dallas list;
@: papers with current/former Ph.D. students;
Selected Working Papers
Sriram Somanchi, Yoonseock Son, Nakyung Kyung, and Idris Adjerid. “Nudging when it Matters: Machine Learning-based Nudging to Improve Physical Activity,”
Mareike Mohlmann, John Lalor, Yoonseock Son, and Nicholas Berente. “Inflation in Reputation Systems? Newcomers, Veterans, and Socialization within a Platform Community,”
Angela Aerry Choi, Yoonseock Son, Yi-Chun (Chad) Ho, Yong Tan. “The Asymmetric Effects of Influencer Follower Count Across the Purchase Funnel,”
ɣ Myunghwan Lee, Yoonseock Son, Jiyong Park, and Corey M. Angst. “Managing Security Risks in Generative AI: The Role of Functional Affordances and Organizational Readiness,”
Yoonseock Son, Kihwan Nam, Dongkyu Kim, and Wonseok Oh. “When Silence Speaks: A Randomized Field Experiment on Dual Learning Driven Recommender Systems Leveraging Consumer Inaction,”
ɣ Yoonseock Son, Corinne Post, Kaitlin D. Wowak, and Abhinav Gupta. “The Influence of Political Ideology on Changes in Board Gender Composition after Operational Failures,”
@ Kaige Gao, Yoonseock Son, and Youngjin Yoo. “Resolving AI Value Paradox: Unlocking AI’s Value Through Strategic Knowledge Integration,”
@ Kaige Gao, Aaeron Scheter, Yoonseock Son and Youngjin Yoo. “The Asymmetricity of Network Variability: A Longitudinal Study of AI Open-Source Projects,”
@ Sunan Qian, Corey M. Angst, and Yoonseock Son. “Contagious Toxicity: Peer Influence and Behavioral Spillovers in Competitive Online Teams,”
ɣ Jiyong Park, Myung Hwan Lee, Yoonseock Son, Gene Moo Lee. “From Caution to Collaboration: Labor Unions, AI Investment, and Firm Value,”