Yoonseock (Yoon) Son

I am an Assistant Professor (promoted to Associate Professor, effective July 2026)  of IT, Analytics, and Operations (ITAO) at the Mendoza College of Business at University of Notre Dame. 

My research examines how digital platforms, artificial intelligence, and emerging technologies reshape consumer behavior, firm strategy, and market outcomes. I apporach these quesitons from an interdisciplinary perspective spanning Information Systems and Operations Management. My work has appeared in Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Journal of Operations Management, and Production and Operations Management, and has been presented at leading academic conferences.

My research and teaching have been recognized through several honors. I was named the Poets & Quants' Best 40-Under-40 Graduate Business Professors (2026) and have received the INFORMS Information Systems Society Gordon B. Davis Young Scholar Award and INFORMS Information Systems Society Nunamaker-Chen Dissertation Award (runner-up).  My work has also been honored with research awards from leading professional societies, and my teaching has been recognized with the Joe and Gina Prochaska Family Outstanding Teaching Award. 

I attained my Ph.D. in Management Engineering (Information Systems) and my B.S. in Industrial Engineering at the Korea Advanced Institute of Science and Technology (KAIST). 

I serves on the Editorial Review Board of Information Systems Research and as an Associate Editor in Decision Science Journals. 

I also write a monthly column for The Asia Business Daily in South Korea, where I discuss international issues at the intersection of information technology and business.