Research

In this study, we extend the option order primacy effect to financial decision-making, demonstrating its robustness. To counteract this effect and promote well-informed choices, we propose a simple intervention: reversing the order of loss and gain information. This study also delves into the potential mechanisms underlying the efficacy of this novel intervention, considering attention (people pay more attention after a potential loss is described) and fluency (people expect to hear information in a certain order, but pay closer attention when their expectation is violated). In a series of experiments, neither process was unambiguously supported. These findings highlight the enduring consistency of the option order primacy effect across domains and underscore the distinctive and effective nature of our new intervention.