YONGKUN LIU (刘咏坤)

I am a third-year Ph.D. student in Marketing at Bocconi University. My research interest mainly focuses on how emerging technologies and novel features reshape consumers' judgment and decision-making. This includes:

(1) Variability in Expression Modes - understanding whether consumers arrive at different judgments and decisions based on their mode of expression (e.g., speak vs. click); 

(2) Influence of Presentation Order - investigating how the presentation order of information can either exacerbate or eliminate cognitive biases in choice; 

(3) Novel Features in Social Media - examining if the introduction of novel features in social media platforms would amplify the existing phenomenon of polarization. 

(4) Algorithmic Recommendations -  exploring the circumstances in which consumers value and devalue recommendations from algorithms.