YONGKUN LIU (刘咏坤)

I am a Ph.D. candidate in Marketing at Bocconi University. My research interests mainly focus on the psychology of new technology and consumer welfare. This includes:

(1) Technology - Voice Technology, Large Language Models, Artificial Intelligence 

(2) Consumer Welfare - Misinformation, Sustainability. 

I will be on the 2026-2027 academic job market and will be attending the EMAC 2026 annual conference in Bath.

Before joining Bocconi, I completed my research master's degree in the Netherlands (Maastricht) and my bachelor's degree in China (NJUPT).