YONGKUN LIU (刘咏坤)

I am a fourth-year Ph.D. student in Marketing at Bocconi University. My research interest mainly focuses on the psychology of new technology and sustainability. This includes:

(1) Variability in Modality - investigating how modality affects consumers' judgment and choices (e.g., speak vs. click, listen vs. read); 

(2) Sustainability - examining how consumers' moral judgment and lay belief depend on product attributes (e.g., vice vs. virtue). 

(3) Bias in Human and Large Language Models (LLM) - understanding when and why humans are more (less) biased than LLM.