Pioneering Eldercare
Pioneering Eldercare
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Yoko Marikawa is a Japanese expert in eldercare and healthcare, entrepreneur, columnist, author, scholar, lecturer, and speaker. She created her own theory titled the "Ageing Industry Three-dimensional Chain Theory", which was claimed to potentially kick off a Trillion-Yuan industry in China by the Epoch Times.[1]
Yoko Marikawa is also the founder, chairman and CEO of YOKO Management Consulting, Co., Ltd.
Education and Academic Contributions
Education and Academic Contributions
Yoko Marikawa earned her Executive MBA from Fudan University in 2009, completing a master's thesis titled "The Study of the Business Models of Profitable Retirement Living in China". Her thesis focused on the economic aspects of retirement communities, creating the "Ageing Industry Three-dimensional Chain Theory".
Yoko Marikawa is an expert in eldercare, healthcare, pension system, health insurance, LTCI, health policy, reverse mortgage, and elderly finance across Asia, U.S., Europe, and Australia. As the chief consultant of YOKO Management Consulting, she advises in the investment, development, management, and operation of senior living facilities, She has experience in conducting a market survey, planning market strategy and market plan, eldercare service quality control, eldercare service evaluation, caregiver training, data analysis, industry analysis, investment advising, and demography research and analysis.
She was a guest lecturer at Shanghai Jiao Tong University from 2012 to 2014. [3]
Career
Career
Yoko Marikawa's graduation thesis attracted the attention of global media for its potential economic value in realizing an eldercare market, dubbed the "one-trillion yuan industry", in China. After the publication of her thesis, Marikawa was interviewed by Yicai, Global Times, and Forbes,[4] and her success was mentioned by Shanghai Financial News as "the first person to advocate for the privatization of Silver Industry in China".[5]
Use of Media
Use of Media
As a public figure, Yoko Marikawa advocated raising public awareness about the rapidly aging society and introduced the latest eldercare technology, government policy and regulations, elderly financing, and reverse mortgage from Japan.
She has been a columnist for Forbes[6], Yicai[7], Moneyweek[8], Shanghai Financial News[9], and other newspapers since 2009[10]. Her columns sought to educate the public in preparing for retirement financially and guide investors to invest in various sectors of the emerging eldercare industry, leading to a boom in investment towards building eldercare facilities as well as developing eldercare service, senior tourism, retirement living, and elderly finance sectors.[11]
Through interviews with Yoko Marikawa and her columns, she developed several Eldercare terminologies[12], such as “Retirement Real Estate”[13], “Silver Industry”[14], "Silver Town", “Silver Wave”, and “Health Economy,” which are now widely used by media and industry professionals.
Establishment of YOKO Management Consulting
Establishment of YOKO Management Consulting
In 2009, Marikawa established YOKO Management Consulting, Co., Ltd., a consulting company focusing on eldercare and healthcare consultations, and supervision and advisory of real estate development for senior citizens.[15] According to Global Times, YOKO Management Consulting is "one of the leading consultation companies for elderly care in Shanghai."[16]
Yoko Marikawa as United Nations Representative.
Role in the United Nations
Role in the United Nations
Yoko Marikawa is a United Nations Representative since 2018.
Yoko Marikawa was a guest speaker at the four following major conferences at the UN:
First Regional Dialogue in Latin America and the Caribbean
The United Nations World Geospatial Information Congress (UNWGIC)
International Labour Organization (ILO) Global Wage Report 2018/19
United Nations Ad hoc Open-Ended Working Group established by General Assembly Resolution 72/277
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