Yiwei (Derek) Wang

Biography

I am an assistant professor at Zhejiang University, International Business School. My research uses empirical and analytical methods to study operations management problems in retail settings. My research has appeared in journals such as Manufacturing & Service Operations Management and Service Science. I currently serve as the Ad Hoc reviewer for Management Science, Operations Research, Journal of Operations Management, Omega, and Decision Analysis. My research interests include:

• Topics: Retail Operations Management, E-Commerce Platform Operations, Human-AI Interaction, AI Deployment in Business Applications.

• Methodologies: Causal Inference, Field Experiments, Abductive Approach, Machine Learning, Economic Modeling.

Academic Positions

Zhejiang University

• • Assistant Professor, International Business School, 2022–present

• Researcher, International Research Center for Data Science, 2023–present

Education

Ph.D., Management — University of California, Irvine 

B.S., Industrial Engineering and Operations Research — University of California, Berkeley

Research

Working Papers

• Xiao Ni, Yiwei Wang, Tianjun Feng, Lauren Lu, Yitong Wang, and Congyi Zhou. Generative AI in Action: Field Experimental Evidence from Alibaba’s Customer Service Operations, second-round revision at Management Science. 

• Yiwei Wang and Lauren Lu. Ship-Then-Shop as a Promotional Tool: Evidence from an Online Omnichannel Fashion Retailer, second-round revision at Management Science.

Publications

• Yiwei Wang, Lauren Lu, and Pengcheng Shi. Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing, Manufacturing & Service Operations Management, 2022, 24(5), 2703–2721. 

• Yiwei Wang, Vidyanand Choudhary, and Shuya Yin. Product Design Enhancement for Fashion Retailing, Service Science, 2023, 15(3), 157–171. 

• Miloš Fišar, Ben Greiner, Christoph Huber, Elena Katok, Ali I. Ozkes, and the Management Science Reproducibility Collaboration. Reproducibility in Management Science, Management Science, 2023, 70(3), 1343–1356. 

Note: member of the Management Science Reproducibility Collaboration.

Presentations

1. Generative AI in Action: Field Experimental Evidence from Alibaba's Customer Service Operations

• Conference Presentations: POMS Hong Kong (2025; 2026); POMS Annual Meeting (2026, scheduled)

2. Ship-Then-Shop as a Promotional Tool: Evidence from an Online Omnichannel Fashion Retailer

• Conference Presentations: INFORMS Annual Meeting (2020; 2024; 2025); POMS Annual Meeting (2021; 2023); POMS Hong Kong (2024); ISMS Marketing Science Conference (2024)

3. Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing

• Conference Presentations: INFORMS Annual Meeting (2020; 2021); POMS Annual Meeting (2021); POMS China (2022); CSAMSE Annual Meeting (2022)

• Invited Seminars: Santa Clara University (2021); University of San Diego (2021); Chinese University of Hong Kong, Shenzhen (2021); University of Science and Technology of China (2021); Shanghai University of Finance and Economics (2021); Zhejiang University (2021; 2023); University of Waterloo (2022)

4. Product Design Enhancement for Fashion Retailing

• Conference Presentations: INFORMS Annual Meeting (2016; 2017); CSAMSE Annual Meeting (2016; 2018); SoCal OR/OM Day (2019)

Teaching

Zhejiang University, International Business School (ZIBS) — Instructor

• Operations Management (iMBA); Business Analytics (iMBA); Operations Management (GCM, Undergraduate); Supply Chain Data Analysis (iMDS)

University of California, Irvine — Paul Merage School of Business — Graduate Student Instructor

• Business Analytics (Undergraduate/MBA/EMBA); Operations Management (Undergraduate/MBA); Introduction to Business and Management (Undergraduate); Supply Chain Management (Undergraduate)

Student Mentorship (Expected Graduation Year)

Ph.D. Students

• Xintian Zhang (Zhejiang University) — 2030

• Junjie Li (Zhejiang University) — 2029

• Xiao Ni (Fudan University) — 2027

• Chuan Zhu (Fudan University) — 2027

Master of Data Science (Zhejiang University)

• Can Yang — 2028

• Yilin Wang — 2027

• Huanbiao Zhang — 2027

iMBA (Zhejiang University)

• Nguyen Thach Thao — 2028

• Yuhan Xu — 2028

• Rubing Gao — 2027

• Jun Ying — 2027

• Huishi Fang — 2026

• Li Kang — 2026

• Yuyang Ding — 2025

• Changjiang Zheng — 2024

• Yuling Zhou — 2024

• Xinliang Shi — 2024

MCS (Zhejiang University)

• Giulia Nicoletti — 2026

• Giacomo Pizzo — 2026

• Marko Taskovic — 2025

• Milos Jevtic — 2025

• Piyathida Silapachai — 2025

• Sawichaya Teeranuwat — 2025

• Erika Piras — 2024

Academic Services

• Referee, Management Science, Operations Research, Journal of Operations Management, Omega, Decision Analysis

• Session Chair, POMS HK 2026

• Session Chair, POMS Annual Meeting 2020, 2021, 2023

• Session Chair, INFORMS Annual Meeting 2020, 2021, 2024

• Session Chair, CSAMSE Annual Meeting 2022

• Session Chair, ISMS Marketing Science Annual Meeting 2024

Awards and Honors

• Doctoral Student Fellowship, University of California, Irvine

• Beta Gamma Sigma Honor Society                        

• Alpha Pi Mu Honors Society, Berkeley Chapter