Logo

The logo is inspired by Armenian Ornamental Lettering called Trchnagir (Bird Lettering). The ornate lettering depicts birds as the letters of the Armenian Alphabet.

The YH3 logo symbolism:

• Bird Lettering (trchnagir) cuz its Armenian, and Armenia's awesome

• Shape of Armenian letter Ե (Ye) - for Yerevan (Երևան)

• Rabbit - Hare

• Beer Mug - well, uh, drinky-drink

• Colors of the Armenian flag (Apricot, Red, and Blue)