SEO tips for small local businesses

On the web, we often come across case histories of big brands with large financial resources and, consequently, great potential in terms of creativity and content production but also a larger catchment area and an already loyal audience. The real challenge in the sector is instead that of bringing out small, especially local, realities.

For SMEs / local businesses that start from scratch in terms of presence on the web and on social media, the strategies are complex, never trivial, and the initial phase of brand awareness, SEO optimization, and community building is as important as it is delicate.

In this sense, this blog offers some suggestions that can form a web presence strategy's solid basis and foundation.

Keyword research and page optimization

The initial activity, fundamental and delicate, is certainly that of the keywords to focus on, both on the website and on social networks. To do this, you need professional tools (paid or free) but also a little cunning and a lot of research. Also, you can rely on professional Local SEO Services for Small Businesses to study any local competitors and carry out searches both on search engines and on social networks.

Create (and optimize) a Google Maps page

It goes without saying how important it is for a small business to be easily traceable on Google and Google Maps. When it comes to local and local areas, a page on Google Plus could also be useful for the brand. Of course, one cannot generalize; a lot also depends on the sector, on the presence or absence of a blog, and on what content and information one wants and can transmit.

Encourage online reviews

As you know, there are many tools to do this: a call to action, perhaps complete with an external widget, on the website but also the newsletter and, of course, social channels. Interacting in a personalized way with the community and with customers is obviously the least invasive method but also the one that can take the most time. Trying two paths in parallel, one purely SEO and one "social," could be the solution.

Links and "social signals."

The strategy to adopt relating to corporate links can be said to be a strategy within a macro strategy. The choice of dissemination channels, monitoring tools, and the study of conversions (for example, from the newsletter / social media to the site) require study and accuracy. Don't leave anything to chance, not even the frequency with which site links, landing pages, blogs, or other corporate channels are published.

When you deal with SEO, don't take this type of promotional activity lightly. The study, experiment, and trust in the arrival, maybe slow but profitable, of important results. With the right strategy, the results will be gradual, but they will give great satisfaction to both you and your client. You can also rely on expert Los Angeles Advertising Agencies to make an effective SEO strategy for your SMEs.