How to Optimize Google My Business

GMB is a free tool from Google that allows businesses to manage their online presence and get better local exposure. Whether it's a new or an established business, GMB can help a lot by offering users up-to-date information when they need it most. A cornerstone for local SEO, GMB is critical to local optimization.

Are you wondering how to optimize your GMB account? Follow these tips

Make sure the information is complete

For any search, the most relevant results are preferred. This means that providing detailed and accurate information will help you get the desired result. When adding details to your list, ensure it conveys all the information a potential client might want. This includes details such as what your business is about, its location, and how the service/product can be provided.

Add keywords

Just like in traditional SEO, Google uses several parameters to compile the list of results. Adding important keywords and phrases can increase the likelihood of your business being listed in search results.

Mention the exact opening hours.

While it's important to provide the correct piece of information, be sure to update it if there are any changes. The customization options offered by Google allow businesses to change opening hours for events and holidays, ensuring that users are happy.

Add photos

Photos improve business performance more than you could ever imagine. Companies with photos are believed to have received 42% more inquiries than those without photos.

Connect with customers by managing reviews.

Responding to reviews helps build a positive brand image and shows that your business values ​​its customers. Search engines interpret a positive review as a sign that your business is doing well. You can continue engaging with your customers by adding a link and encouraging them to leave reviews.

A constant stream of testimonials reflecting the opinion of a wide audience about various aspects of your business can enhance your company's online reputation. Customers are interested in knowing how reliable your business is and what experience other people has had.

Adding a Logo to Your Google My Business Ads

Your business logo can greatly impact how your potential audience perceives your offer. Instead of a brand logo, you can add an image that captures your brand, what your business is about, and what it offers.

Rate your GMB Insights

Google offers valuable insight into how customers interact with your business. These insights allow you to understand how customers found you, whether it be through direct or search searches, where they found you, Google searches or maps, and more.

There is also a section that shows the actions taken by the client after discovering your business. This includes visiting a website, calling your business, requesting a referral, and so on.

Analyzing the information above can also help you develop a powerful online strategy based on your customers' actions. From working on getting positive feedback to ensuring that the correct and updated information is kept, the right optimization strategy can help you stay ahead.