Yang Zheshuai & Yan Zhang (2024), "Easy to be selfish: When and why is one individual as influential as multiple individuals," Journal of Consumer Research.  

Xiling Xiong, Yan Zhang, & Xinyue Zhou (2023), "Adding a third-party player in the sender-receiver deception game," Current Psychology, 28700-28713. 

Gao Leilei & Yan Zhang (2022), "Procedure dependence in resource allocations: How focusing on the resource or target affects variety-seeking," Journal of Experimental Psychology: General, 151(11), 2756-2770.  

Ding Yu & Yan Zhang (2020), “Hiding gifts behind the veil of vouchers: The effects of gift vouchers in conditional promotions,” Journal of Marketing Research, 57(4), 739-754.

Zhang Yan, Fei Xu, & Christopher K. Hsee (2018), “An introduction to experimental design,” Book chapter in X. Chen, A. Tsui & L. Fah (Eds.), Empirical Methods for Organization and Management Research.

Zhang Yan & Leilei Gao (2016), “Wanting ever more: Acquisition procedure motivates continued reward acquisition,” Journal of Consumer Research, 43(2), 230-245.

Chen Rui, Yuhuang Zheng, & Yan Zhang (2016), “Fickle men, faithful women: Effects of mating cues on men’s and women’s variety-seeking behavior in consumption,” Journal of Consumer Psychology, 26(2), 275-282.

Zhang Yan & Jane L. Risen (2014), “Embodied motivation: Using a goal systems framework to understand the preference for social and physical warmth,” Journal of Personality and Social Psychology, 107(6), 965-977.

Zhang Yan, Jane L. Risen, & Christine Hosey (2014), “Reversing one’s fortune by pushing away bad luck,” Journal of Experimental Psychology: General, 143(3), 1171-1184.

Zhang Yan & Nicholas Epley (2012), Exaggerated, mispredicted, and misplaced: When "it's the thought that counts" in gift exchanges,” Journal of Experimental Psychology: General, 141(4), 667-681.

Labroo Aparna, Soraya Lambotte, & Yan Zhang (2009), “The “name-ease” effect and its dual impact on importance judgments,” Psychological Science, 20(12), 1516-1522.

Zhang Yan & Nicholas Epley (2009), “Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity,” Journal of Personality and Social Psychology, 97(5), 796-810.

Hsee Christopher K., Jean-Pierre Dube, & Yan Zhang (2008), “The prominence effect in Shanghai apartment prices,” Journal of Marketing Research, 45(2), 133-144.

Hsee Christopher, Fang Yu, Jiao Zhang, & Yan Zhang (2003), “Medium maximization,” Journal of Consumer Research, 30(1), 1-14.