YAN ZHANG

Department of Marketing, NUS Business School

National University of Singapore

Email: yan.zhang@nus.edu.sg Phone: (65) 6601 3948

Academic Experience

Associate Professor, Department of Marketing, NUS Business School, 2017-Present

Assistant Professor, Department of Marketing, NUS Business School, 2009-2017

Education

Ph.D in Behavioral Science and MBA, University of Chicago, Booth School of Business, 2009

M.S. in Marketing, Shanghai International Studies University, Management School, 2003

B.A. in Management, Shanghai Jiaotong University, Management School, 1999

Journal Articles

Yang Zheshuai & Yan Zhang (2024), " Easy to be selfish: When and why is one individual as influential as multiple individuals," Journal of Consumer Research.

Xiling Xiong, Yan Zhang, & Xinyue Zhou (2023), " Adding a third-party player in the sender-receiver deception game," Current Psychology, 28700-28713. 

Gao Leilei & Yan Zhang (2022), " Procedure dependence in resource allocations: How focusing on the resource or target affects variety-seeking," Journal of Experimental Psychology: General, 151(11), 2756-2770. 

Ding Yu & Yan Zhang (2020), “Hiding gifts behind the veil of vouchers: The effects of gift vouchers in conditional promotions,” Journal of Marketing Research, 57(4), 739-754. 

Zhang Yan & Leilei Gao (2016), “Wanting ever more: Acquisition procedure motivates continued reward acquisition,” Journal of Consumer Research, 43(2), 230-245.

Chen Rui, Yuhuang Zheng, & Yan Zhang (2016), “Fickle men, faithful women: Effects of mating cues on men’s and women’s variety-seeking behavior in consumption,” Journal of Consumer Psychology, 26(2), 275-282.

Zhang Yan & Jane L. Risen (2014), “Embodied motivation: Using a goal systems framework to understand the preference for social and physical warmth,” Journal of Personality and Social Psychology, 107(6), 965-977.

Zhang Yan, Jane L. Risen, & Christine Hosey (2014), “Reversing one’s fortune by pushing away bad luck,” Journal of Experimental Psychology: General, 143(3), 1171-1184.

Zhang Yan & Nicholas Epley (2012), Exaggerated, mispredicted, and misplaced: When "it's the thought that counts" in gift exchanges,” Journal of Experimental Psychology: General, 141(4), 667-681.

Labroo Aparna, Soraya Lambotte, & Yan Zhang (2009), “The “name-ease” effect and its dual impact on importance judgments,” Psychological Science, 20(12), 1516-1522.

Zhang Yan & Nicholas Epley (2009), “Self-centered social exchange: Differential use of costs versus benefits in prosocial reciprocity,” Journal of Personality and Social Psychology, 97(5), 796-810. 

Hsee Christopher K., Jean-Pierre Dube, & Yan Zhang (2008), “The prominence effect in Shanghai apartment prices,” Journal of Marketing Research, 45(2), 133-144.

Hsee Christopher, Fang Yu, Jiao Zhang, & Yan Zhang (2003), “Medium maximization,” Journal of Consumer Research, 30(1), 1-14.

Book Chapter

Zhang Yan, Fei Xu, & Christopher K. Hsee (2018), “An introduction to experimental design,” Book chapter in X. Chen, A. Tsui & L. Fah (Eds.), Empirical Methods for Organization and Management Research.

Invited Research Talks

2023 University of Chicago, Booth School of Business

   Xiamen University

   Nanyang Technological University, Faculty of Social Sciences

   University of Hong Kong

2022 Peking University 

2021 Chinese University of Hong Kong

2019 Fudan University

2019 Johns Hopkins University Carey Business School

2019 Sun Yat-Sen University

2017 Beijing University

2017 Zhejiang University

2016 Xiamen University

2016 Hong Kong Polytechnic University

2016 Hong Kong University

2013 Shanghai Jiaotong University

2012 University of Chicago Beijing Center

2011 The Chinese University of Hong Kong

Teaching Experiences

2022-  Digital Marketing, NUS Masters Program

2017-  Marketing Strategy: Analysis and Practice, NUS BBA Program

2009-  Asian Markets and Marketing Management, NUS BBA Program

2016 Marketing Seminar: Consumer Information Processing, NUS PhD Program

2013 Perspectives in Consumer Behavior, NUS PhD Program

Service

Associate Editor for

Service Science (2024-now)

Journal of Business Research (2024-now)

Editorial Review Board for

Marketing Letters (2022-now)

Ad Hoc Reviewer for

Journal of Consumer Research

Journal of Consumer Psychology

Journal of Marketing Research

Journal of Personality and Social Psychology

Organizational Behavior and Human Decision Processes

Marketing Letters

Journal of Economic Psychology

Basic and Applied Social Psychology

Invited External Reviewer for Research Grant Council

National Science Foundation (USA) for social science track

Israel Science Foundation

Departmental Services

PhD coordinator, 2023

Faculty Recruiting Committee member, Department of Marketing, 2017-2023

Faculty Research Committee member, NUS BSchool, 2017-2019, 2022-2023

NUS Business School IRB Committee member, 2023

Marketing Analytics and Insights Masters’ program task force, 2022-2023

Marketing Analytics and Insights Masters’ program committee member, Department of Marketing, 2019-2020 

Faculty Research Committee, 2017-2019, 2021

Ph.D. Committee Member, 2009–2013, 2016–2017    

Student Advising

Ph.D. Student Advising: 

Zheshuai Yang (joined Zhejiang University as an assistant marketing professor after graduation)

Isabel Ding, committee member

Miaolei Jia, committee member

Undergraduate Honor’s Thesis Advising: 

Stanley Tan (2014); 

Justin Sieow (2019, joined University of Connecticut as a Ph.D. student)

Research Assistant

Yu Ding (joined Columbia University as a Ph.D. student, first job placement at Stanford University)

BBA Field Service Project Supervision

MediaMen (2020, 2021)