Publications * Indicates equal authorship
Journal Papers
Xinlong Li and Andrew Ching, "Goodbye My Friends and Goodbye My Career: Evidence from the Movie Industry," Accept, Management Science.
Zice Ru, Jiapeng Liu, Miłosz Kadziński and Xiuwu Liao and Xinlong Li, "An Interpretable Preference Learning Model Admitting Dynamic and Context-Dependent Preferences," INFORMS Journal on Computing, 2026.
Avni Shah* and Xinlong Li*, "The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Financial Risk-Taking," Journal of Marketing Research, 2025.
Xinlong Li and Andrew Ching, "How Does a Firm Adapt in a Changing World: The Case of Prosper Marketplace," Marketing Science, 2024.
Xi Li and Xinlong Li, "The Bright Side of Inequity Aversion," Management Science, 2023.
Ruoding Wang, Eunsoo Kim and Xinlong Li, "# Gifted: the impact of influencer gifting strategy in influencer marketing,", International Journal of Advertising, 2025.
Trevor van Mierlo, Xinlong Li, Andrew Ching and Doug Hyatt, "Demographic and Indication-specific Characteristics Have Limited Association with Social Network Engagement: Evidence From Four Healthcare Support Groups," Journal of Medical Internet Research, 2017.
Conference Papers
“Cognitive Mechanisms in Loan Marketing: Insights from Concept Mappings,” (with Rui Mao, Tao Wang, Xulang Zhang, and Erik Cambria, Accepted, CogSci 2025)
Books
Zhang, Rui and Li, Xinlong (2025). Wine Marketing. Beijing: Science Press.
Working Papers
"Crowds, Energy, and Mobility: Evidence from Natural Experiments in NYC and China," (with Huachao Gao, Shane Wang and Praveen Kopalle, revise and resubmit, Journal of Consumer Research).
"Not So Timely: Push-Notification Timing and User Engagement," (with Sihan Li, Xuhang Fan and Zachary Zhong, reject and resubmit, Marketing Science).
"When AI Meets Art: the Algorithm Appreciation Effect in Creative Content" (with Peiwen Xie, under review).
"From Threat to Opportunity: How Offline Stores Compete Amid Online-to-Offline Disruption" (with JeongEun Yoo and Jong Yeob Kim, in preparation for subission).
"The Bandwagon Effect: Can A Trophy Tame Internet Trolls?" (with Xinying Hao).
Work in Progress
How Much Does Air Cost?
Getting Incentives Right for Service Employees: Evidence from a Gasoline Retail Chain (With Steven Lu, Sridhar Moorthy and Mengze Shi).