Xiaolin Li

Education

• Ph.D. in Business Administration, Marketing, 2015

University of Minnesota, Carlson School of Business, Mineapolis, MN

• M.A., Economics, 2009

Peking University, Beijing, China

• B.S., Information Systems, 2006

Central University of Finance and Economics, Beijing, China

Academic Positions

• Associate Professor of Marketing, 2024-Present

The Hong Kong Polytechnic University, Department of Management and Marketing, Hong Kong

• Assistant Professor of Marketing, 2019-2024

London School of Economics and Political Science (LSE), Department of Management, London, UK

• Assistant Professor of Marketing, 2015-2019

University of Texas at Dallas, Daveen Jindal School of Management, Richardson, TX, US

Publications

• Xiaolin Li, Mengze Shi and Clarice Zhao, "Incentivizing Mass Creativity: An Empirical Study of Online Publishing Market", Management Science, 2025.

• Jingcun Cao, Xiaolin Li and Lingling Zhang, "Is Relevancy Everything? A Deep Learning Approach to Understand the Effect of Image-Text Congruence", Management Science, 2025, .

• Xiaolin Li, Raghunath Rao, Om Narasimhan and Xing Gao, "Stay Positive or Go Negative? Memory Imperfections and Messaging Strategy", International Journal of Research in Marketing, 2022, 39 (4), 1127-1149.

•  Xiaolin Li, Ozalp Ozer and Upender Subramanian, "Are We Strategically Naive or Guided by Trust and Trustworthiness in Cheap Talk Communication?", Management Science, 2022, 68 (1), 376-398.

•  Xiaolin Li, Chenxi Liao and Ying Xie, "Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence from Digital Publishing Industry", Marketing Science, 2021, 40 (4), 685-707.

•  Yajin Wang, Amna Kirmani and Xiaolin Li, "Residential Mobility Increases Donations towards Distant Beneficiaries", Journal of Consumer Research, 2021, 47 (6), 878-89. 

• Madhu Viswannathan, Xiaolin Li, Om Narasimhan, and George John, "Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention", Journal of Marketing Research, 2018, 55 (3), 368-81.

Selected Working Papers

• Ruben Gonzalvez, Xiaolin Li, Sarit Weisburd and Xinrong Zhu, "Swap and Save: How a Button Shapes Lasting Online Grocery Shopping Behavior"

• Xiaolin Li, Qing Li, Danny Wang, Flora Gu, "AI-Human Collaboration in Customer Acquisition: Evidence from A Large-Scale Randomized Field Experiment"

• Yijun chen and Xiaolin Li, "Unveiling the Hidden Fees: The Impact of Information Discllsure on Real Estate Market"

• Ziqi Zhong and Xiaolin Li "Re-visiting the Green Puzzle: The Effect of Eco-positioning on Service Adoption"

Teaching

• Marketing Strategy

  • Department of Management and Marketing, PolyU (DBA, 2025)

• Frontiers in Marketing Research

  • Department of Management and Marketing, PolyU (DBM, 2025)

• Marketing Management & Marketing Strategy

  • Department of Management and Marketing, PolyU (MSc, 2024, 2025)

• Digital Marketing

  • Department of Management, LSE (MSc, 2022, 2023, 2024)

• Marketing Analytics

  • Department of Management, LSE (MSc, 2019-2023)

  • Naveen Jindal School of Management, UT at Dallas (MSc, 2015-2019)

• Marketing Research

  • Naveen Jindal School of Management, UT at Dallas (MSc, 2019)

  • Carlson School of Management, U of Minnesota (MBA, 2014)

• Empirical Structural Modeling in Marketing

  • Naveen Jindal School of Management, UT at Dallas (Ph.D. Seminar, 2017)

• Principles of Marketing

  • Department of Management, LSE (UG, 2020)

  • Naveen Jindal School of Management, UT at Dallas (UG, 2015-2019)

  • Carlson School of Management, U of Minnesota (UG, 2012-2015)