Event tourism, This type of tourism is focused on tourists coming into a region to either participate in an event or to see an organized event put on by the city/region. This type of tourism can also fall under sustainable tourism as well and companies that create a sustainable event to attend open up a chance to not only the consumer but their workers to learn and develop from the experience. Creating a sustainable atmosphere it creates a chance to inform and encourage sustainable practices.
An example of event tourism would be the music festival South by Southwest that is hosted in Austin, Texas annually. This is a perfect example because every year people from all over the world flock to this one city for one week to sit in on technology talks and see a whole city of bands perform. These people are being drawn here to experience something that they are not able to experience in their hometown which is exactly what event tourism is about.