DNA tourism, also called "ancestry tourism" or "heritage travel", is tourism based on DNA testing. These tourists visit their remote relatives or places where their ancestors came from, or where their relatives reside, based on the results of DNA tests. DNA testing became a growing trend in 2019.
Alternatives:
Genealogy tourism
Genealogy tourism, sometimes called roots tourism, is a segment of the tourism market consisting of tourists who have ancestral connections to their holiday destination. These genealogy tourists travel to the land of their ancestors to reconnect with their past and "walk in the footsteps of their forefathers".
Genealogy tourism is a worldwide industry, although it is more prominent in countries that have experienced mass emigration at some time in history and thus have a large worldwide diaspora community.
Genealogy tourists often participate in tracing their ancestral lineages; digital access to historical records, as well as DNA studies in recent years, have allowed an increasing number of people to identify the homelands of their ancestors. Many genealogy tourists opt to employ the assistance of a genealogy research firm prior to their anticipated travel dates in order to create a personalized travel itinerary based on the lives of their ancestors.