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Since you are here, we would like to share our
Since you are here, we would like to share our
VISION FOR THE FUTURE OF TRAVEL
VISION FOR THE FUTURE OF TRAVEL
and the direction Smile of Europe is moving in…
Smile of Europe launched in 2015 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than 10 years, hundreds like you have trusted our award-winning recommendations by people who deeply understand what makes certain EUROPEAN REGIONS and LOCAL COMMUNITIES so special.
Smile of Europe is a luxury tour operator that specializes in personally curated small group and private journeys in Europe. We are a company under Belgian management, represented by carefully selected travel agencies across Europe, the USA, Canada, Australia, and Southeast Asia, while welcoming guests from all over the world. Originally founded in Europe, we maintain representative offices in Belgium, Estonia, and Italy, alongside our travel coordination center based in Northern Thailand. We offer small group journeys unlike any other European tour operator.
Our small group journeys are designed for independently minded travelers that appreciate the ease of shared private transport and sightseeing, but who value flexibility and leisure time for self-discovery and exploration. Our local guides are registered experts in the places and sights visited. And with a limit of just 7 guests per tour, we can provide unparalleled access to the most boutique hotels in Europe.
Increasingly we believe the world needs more meaningful, real-life connections between curious travelers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of PREMIUM SMALL GROUP TRIPS as an invitation to meet and connect with new, like-minded people for ONCE-IN-A-LIFETIME EXPERIENCES which are divided into 4 different categories:
PRIVATE TOURS
PRIVATE TOURS
These are especially designed for Families & Friends whom prefer to travel privately and in very small groups (2-7 people). Overland transport is performed with luxurious Mercedes Benz V Class (7 seats). To reduce travel times from city to city, High-Speed Trains or inter-European flights can also be used. We stay in first class (3½*), deluxe class (4*) or prestige class (5*) - hotels.
EXCLUSIVE TOURS
EXCLUSIVE TOURS
Carefully curated journeys designed for travelers with a deep interest in the historical and cultural heritage, art, and local craftsmanship of one or more destinations. These immersive experiences are complemented by premium services, including expert local guides, luxurious 5-star accommodations, and exceptional dining experiences at Michelin-starred restaurants. Departure dates are intentionally limited to just one or two departures per year, with a maximum group size of 12 travelers to ensure a highly personalized experience.
SIGNATURE TOURS
SIGNATURE TOURS
Signature collections of carefully curated tours with thematic designed travel itineraries. We have designed these especially for travelers with a special interest (the purpose of each trip follows a shared interest of the whole group); these are popular theme tours that return annually and are particularly of interest to a large number of international travelers. Examples include but are not limited to: Flowers and Gardens / Heavenly Drinks / Sports Fan Trips / Winter Tours / Culinary Workshops / Ladies Only Tours / Gents Only Tours / Senior Slow Travelers Tours / Love Travel Tours / Festival Tours... etc. We present our B2B partners a unique tour portfolio with more than 99 different thematic tours to choose from... Inquire with our travel consultants. We are confident that you will discover a trip that falls within your area of guaranteed interest.
TAILOR-MADE TOURS
TAILOR-MADE TOURS
There are virtually no limits to the level of personalization and premium service we provide for travelers planning a journey through Europe with us. Every tailor-made itinerary is carefully designed by one of Smile of Europe’s experienced in-house travel professionals, ensuring that each trip reflects the individual preferences, travel style, and expectations of our guests.
With more than 25 years of expertise serving travelers from all over the globe, our reputation for customized European travel remains unmatched. From complex multi-country multi-regional itineraries to highly specialized travel requests, our team delivers creative and efficient solutions with exceptional attention to detail. Even the most demanding travel plans can often be prepared within 48 hours ~ allowing our partners and guests to move forward quickly and confidently with their travel arrangements.
TRAVEL MORE ~ MOVE LESS
(Exploring Europe Through Regions, Not Rush)
Our journeys are thoughtfully designed for FIT travelers, couples, multi-generational families, groups of friends, and small to medium-sized enterprises seeking to experience Europe together in a more meaningful and relaxed way.
At the heart of our philosophy lies the concept of “Travel More ~ Move Less.” Rather than rushing through multiple countries and changing hotels every day, we focus on immersive regional travel experiences. We believe that truly understanding a destination comes from slowing down, staying longer, and connecting more deeply with the local culture, people, landscapes, gastronomy, and traditions.
Instead of spending valuable vacation time constantly packing, unpacking, and sitting in transit, our itineraries are designed around CAREFULLY SELECTED REGIONS where travelers can fully experience the essence of a destination without unnecessary movement. This approach allows our guests to enjoy a richer, more authentic travel experience while also reducing travel fatigue and environmental impact.
All of our ready-made journeys are designed as immersive 7 days / 6 nights itineraries that balance authentic local experiences, exciting activities, cultural discovery, and sufficient leisure time to truly relax and absorb the atmosphere of each region. Our tours are intentionally “small but mighty” ~ delivering depth, authenticity, and memorable experiences within a manageable travel time frame.
An additional advantage of this concept is flexibility. Because all itineraries follow the same modular 7 days / 6 nights structure, they can easily be combined into longer seamless journeys across Europe. Travelers may choose to explore two or even three distinct regions in one extended holiday while still maintaining a comfortable pace and avoiding exhausting travel schedules. For example, guests can combine the coastal heritage and gastronomy of Normandy, France with the rolling landscapes, vineyards, and artistic treasures of Tuscany, Italy ~ creating a diverse yet balanced European experience.
We also recognize that modern travelers are increasingly conscious of the environmental impact of tourism and are seeking more responsible ways to explore the world. Sustainability therefore forms an important foundation of our travel philosophy. Once our guests arrive within a destination or region, our programs are designed as much as possible around the principles of low-impact and responsible travel.
This is why our regional journeys are curated according to our “4 Pillars of Sustainable Travel” philosophy ~ combining meaningful experiences, support for local communities, reduced unnecessary transportation, and thoughtful travel practices that respect both people and planet.
BUY LOCAL | RESPECT LOCAL CULTURE | SAVE ENERGY | PROTECT HERITAGE
We are looking forward to serve you in 2026 !
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