MindMap ACT - Campaign strategy
MindMap ACT - Campaign strategy
Embedded Files
In this project I was tasked to work in a team and develop a brand campaign plan/strategy for the client MindMap.
In this project I was tasked to work in a team and develop a brand campaign plan/strategy for the client MindMap.
Brand research undertook to construct this campaign
Brand research undertook to construct this campaign
Communication Objectives
Communication Objectives
Marketing Objectives
Marketing Objectives
The Big Idea concept development Process
The Big Idea concept development Process
We started off by creating a Mind Map of first Ideas that come to mind when we think of the brand
We then created a benefits and copy-writing table which helped us brain storm campaign specific content
From this we made a list of our top Headlines and Taglines
We then got inspired and started brainstorming the Big Idea statement
From our extensive research and analysis we developed our Big Idea
From our extensive research and analysis we developed our Big Idea
Media Strategy
Media Strategy
Media Channels
Media Budget breakdown
Media campaign schedule
Campaign Evaluation
Campaign Evaluation
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