Brand Analysis - Air Jordan
Brand Analysis - Air Jordan
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In this project I was tasked to choose a brand that I am familiar with and address the following:
In this project I was tasked to choose a brand that I am familiar with and address the following:
Describe the brand and its portfolio. Identify which product is in focus
Identify and justify its current target market / customer
Discuss the brand’s current situation in its market/society – brand perception.
Brand positioning.
Identify its key competitors
Research trends
Below is an in depth brand analysis of the Air Jordan brand
Below is an in depth brand analysis of the Air Jordan brand
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