Probiotic Strains Market was valued at USD 55.5 Billion in 2022 and is projected to reach USD 86.3 Billion by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
The Probiotic Strains Market has seen substantial growth in recent years, driven by an increasing consumer awareness regarding gut health and its relationship to overall well-being. Probiotics, which are live microorganisms, offer numerous health benefits when consumed in adequate amounts, particularly in areas like digestive health, immunity, and mental health. Probiotic strains, such as Lactobacillus, Bifidobacterium, and Saccharomyces boulardii, are commonly used in various applications including functional food and beverages, dietary supplements, and animal feed. With the demand for probiotics growing across different industries, the market has diversified significantly, and the scope of probiotic strain applications is expanding rapidly.
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The Probiotic Strains Market is divided into several application segments that cater to the different demands of consumers and industries. The primary applications include functional food and beverages, dietary supplements, animal feed, and other niche applications. Each of these segments is contributing to the overall market growth by offering tailored solutions that capitalize on the benefits of probiotics in specific areas like health maintenance, disease prevention, and performance enhancement. Among these, functional foods and beverages have gained a considerable share due to the increasing consumer preference for healthy, nutritious, and functional products that support digestive and immune health. Similarly, dietary supplements represent another strong segment in the market, driven by the growing trend of self-care, increased health consciousness, and a rising number of individuals looking to improve their gut microbiome.
The functional food and beverage segment is one of the largest and fastest-growing applications of probiotic strains. This segment includes products such as yogurt, kefir, kombucha, and other fermented foods and drinks that are infused with beneficial probiotic bacteria. Probiotics in these products promote a healthy gut microbiota, which in turn supports digestion and immune functions. As consumers increasingly prioritize health and wellness, there has been a surge in demand for functional foods that deliver both nutritional value and added health benefits. Probiotics also help to maintain a balanced gut flora, alleviating gastrointestinal issues like bloating and constipation, and are often included in products targeted at improving overall gut health.
The rise in plant-based and dairy-free alternatives is also influencing the functional food and beverage market. Consumers are seeking vegan, lactose-free, and dairy-free probiotic-rich options, leading to innovations in product offerings like plant-based yogurts, non-dairy beverages, and probiotic-enriched snacks. These developments are widening the scope of the functional food and beverage segment, making probiotics more accessible to a broader range of dietary preferences. In addition, the growing trend of personalized nutrition, where consumers choose products tailored to their specific health needs, is further driving the growth of probiotics in this segment. The increasing awareness of the link between gut health and mental health is also encouraging new research and development in functional foods and beverages fortified with probiotics.
Dietary supplements represent a key application of probiotics, with consumers increasingly seeking supplements to enhance their health. Probiotic supplements come in various forms, including capsules, tablets, powders, and liquids, making them convenient for individuals who prefer an easy-to-consume product that delivers probiotics in a precise and controlled dose. These supplements are particularly popular among those looking to improve their digestive health, strengthen their immune system, or address specific gastrointestinal concerns like irritable bowel syndrome (IBS) or antibiotic-induced diarrhea. With the rise of health-conscious consumers and the trend towards preventative healthcare, the demand for probiotic supplements continues to grow rapidly.
The dietary supplement segment benefits from the increasing trend of self-medication and the desire for natural, non-pharmaceutical solutions to health concerns. Probiotics are often marketed as a safer, more natural alternative to prescription medications for gastrointestinal issues and immune support. The segment is expected to see continued growth as more individuals seek preventative healthcare measures and focus on maintaining a balanced gut microbiome. Furthermore, with the rise of e-commerce, probiotic supplements are becoming increasingly accessible to a wider audience, further boosting the market’s expansion. Companies are also focusing on innovation in probiotic supplement formulations, such as multi-strain and targeted delivery systems, to meet the evolving needs of consumers.
The application of probiotics in animal feed is a growing trend, as probiotics help improve the health and performance of livestock, poultry, and aquaculture species. Probiotics are used in animal feed to enhance gut health, increase feed efficiency, improve growth rates, and reduce the need for antibiotics in farming practices. The use of probiotics in animal feed has gained significant attention due to their ability to promote a healthy digestive system in animals, improve nutrient absorption, and reduce the risk of gastrointestinal diseases. Additionally, probiotics can help boost the immunity of animals, leading to healthier livestock and higher production yields. The increasing shift towards more sustainable and natural farming practices is driving the demand for probiotics in animal feed, with many farmers opting for probiotic-based products to improve animal health without relying on synthetic chemicals.
In the aquaculture industry, probiotic supplementation in fish and shrimp feed is helping to promote healthy growth, reduce stress, and improve water quality. As aquaculture continues to expand, there is a growing emphasis on maintaining healthy ecosystems in fish farming, which probiotics can support by maintaining the balance of beneficial microorganisms in aquatic environments. The rising consumer preference for antibiotic-free and hormone-free animal products is also contributing to the adoption of probiotics in animal feed. As such, this segment is expected to continue growing as more farmers and producers recognize the benefits of probiotics in improving animal health and meeting market demands for healthier, more sustainable food sources.
Other applications of probiotic strains include a variety of niche markets that do not fall under the major categories of functional food and beverage, dietary supplements, or animal feed. These applications may include personal care products, cosmetics, and pharmaceuticals, where probiotics are utilized for their potential benefits to skin health, immune support, and overall wellness. For example, probiotics are being incorporated into skincare products to improve skin microbiota, combat acne, and promote a healthy skin barrier. In the pharmaceutical sector, probiotics are increasingly being studied for their role in disease prevention and as a potential adjunct to traditional treatments for various medical conditions, such as inflammatory bowel disease (IBD) or metabolic syndrome.
The "others" segment also encompasses the use of probiotics in more specialized applications, such as in oral health products, where they may help maintain a balanced oral microbiome and prevent conditions like gingivitis and tooth decay. As consumers continue to explore the various health benefits of probiotics, new opportunities for probiotic use in both everyday products and more specialized treatments are expected to emerge. This further broadens the scope of the probiotic strains market, ensuring continued growth and innovation within these niche sectors.
One of the key trends in the probiotic strains market is the increasing consumer demand for personalized nutrition. Consumers are becoming more aware of the importance of gut health and its impact on overall well-being, leading to a rise in customized probiotic solutions tailored to individual health needs. This has led to innovations in probiotic formulations that are more specific and targeted, such as those designed for specific gastrointestinal conditions, age groups, or even genetic profiles. Companies in the probiotic strains market are investing in research and development to create products that cater to these evolving consumer demands.
Another significant trend is the growing interest in plant-based and dairy-free probiotic products. As the vegan and dairy-free food markets expand, there is a rising demand for plant-based alternatives that provide the same health benefits as traditional dairy-based probiotic products. This trend opens up significant growth opportunities for manufacturers to innovate and create a wide range of dairy-free and vegan probiotic options, thereby capturing a larger share of the growing health-conscious consumer base.
What are probiotics and how do they benefit health?
Probiotics are live microorganisms that provide health benefits, especially for gut health, by promoting a balanced microbiome and supporting digestion and immunity.
What is the role of probiotics in functional foods and beverages?
Probiotics in functional foods and beverages support digestive health, enhance immune function, and promote overall well-being by improving the gut microbiota.
How do probiotics improve digestive health?
Probiotics help balance the gut microbiome, improving digestion, reducing bloating, and alleviating conditions such as diarrhea and constipation.
What types of probiotic strains are commonly used in dietary supplements?
Common probiotic strains in dietary supplements include Lactobacillus, Bifidobacterium, and Saccharomyces boulardii, among others, to support gut health and immunity.
Can probiotics be used in animal feed?
Yes, probiotics are increasingly used in animal feed to improve gut health, boost immunity, and enhance growth in livestock, poultry, and aquaculture species.
What is the growth potential for probiotics in the plant-based market?
The demand for plant-based probiotics is growing rapidly, as consumers seek vegan and dairy-free alternatives that offer the same health benefits as traditional dairy-based products.
Are probiotics effective for mental health support?
Some studies suggest that probiotics may have a positive impact on mental health by improving gut health and supporting the gut-brain axis, which is linked to mood regulation.
How do probiotics benefit skin health?
Probiotics can improve skin health by balancing the skin microbiome, reducing acne, and enhancing the skin barrier, making them popular in skincare products.
What are the challenges in the probiotic strains market?
Challenges include maintaining the stability and efficacy of probiotics
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DuPont
Chr. Hansen
Lallemand
BioGaia
Probi
Cerbios - Pharma
Morinaga Milk Industry
Protexin
Blis Technologies
Cultech
DuPont
Probiotical
Kerry Group
PrecisionBiotics
Unique Biotech
Biosearch Life
Synbiotech
Wecare-Bio
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Probiotic Strains Market
Functional Food and Beverage
Dietary Supplements
Animal Feed
Others
Based on Types the Market is categorized into Below types that held the largest Probiotic Strains market share In 2023.
Lactobacillus
Bifidobacterium
Others
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
1. Introduction of the Global Probiotic Strains Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Probiotic Strains Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Probiotic Strains Market, By Type
6. Global Probiotic Strains Market, By Application
7. Global Probiotic Strains Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Probiotic Strains Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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