Variable Products
Variable products are products that have variations to choose from such as colour, size, material etc.
Variable products are products that have variations to choose from such as colour, size, material etc.
Variable Products are products with variations such as Size, Colour, Material etc.
These variations are created from Attributes.
Attributes we use more than once should be created once as a global attribute.
The Size attribute is a good example of this. In most instances Pixelfire will create the Attributes for you, but if you need to create more please follow the instructions below. Otherwise, scroll down and begin this tutorial at Creating A Variable Product In WooCommerce.
Each attribute needs options or values for your customers to choose from.
As an example, the Size attribute we may have the following values to choose from: 10ml, 25ml, 50ml and 100ml.
Once the Attribute has been created click on Configure Terms to add the sizes.
Once the Attributes have been created we can now apply the Size attribute and values to variable products on the website.
Create a variable product with variations to choose from. In this case we'll create a product with Size variations.
Product Name
Enter the Product Name & click Publish to save.
Doing this will generate the URL for this product. The URL is the address people use to locate this product page in a web browser.
Example: https://www.mywebsite.com.au/product/productname
Note: Every page on your website requires a unique URL to avoid page display issues.
If need be, you can edit the URL by clicking Edit.
Product Description
Add your long product description in the first window.
Add your long product description in the first window. The long product description needs the following.
Reference: https://docs.woocommerce.com/document/variable-product/
Scroll down to the Product Data section.
Set the Product data to be: Variable Product.
General Tab
Tax Status: Taxable or None as required.
Tax class: Standard or Zero Rate as required.
SKU: Leave this blank. Variable products have SKU codes applied at variation level which is covered under the Variations tab.
Manage Stock: Leave this blank. Variable products have stock levels applied at variation level which is covered under the Variations tab.
Sold Individually: Enable if only one product can be bought in a single order.
You only need to enter product weight and dimensions if we are using these for our shipping method.
Most customers use a Flat Rate fee, followed by Free Shipping if spend over X amount.
This means you can ignore Weight & Dimensions.
Shipping class: Ignore.
Link any other relevant products that you think the customer would be interested in when buying this product.
Up-sells: Recommend a better more expensive product.
Cross-sells: Recommend other products they would be interested in.
To add an Up-Sell or Cross-Sell product simply start typing it's name and you will see a list of matching products.
Attributes allow you to add information such as Specifications and Variations.
At the start of this tutorial we created a Global Attribute called Size to be used a Variation.
The values for the Size Attribute were:
We will now create a variation for each of the 4 sizes.
You can now configure each size option for this product.
Repeat the process for the other Size variations
Advanced Tab
Purchase note: Enter an optional note to send to customer after purchase.
Menu order: Order the position of the product within the category it is saved to.
Enable product reviews: Yes/No.
Extra Tab
Under the Extra Tab you can add custom bubble text or product video. Most website owners can ignore this tab.
Product Short Description
A products short description is placed near the price.
If you choose to write a short description keep it to around 40 words max.
Yoast SEO controls the product page SEO settings.
Click Edit Snippet.
SEO Title: Enter a browser page title no longer than 70 characters. Make sure to include the keyword phrase people would use to find this product.
Slug: Update the slug (URL) if you want to - in most cases you don’t need to touch this. Note: Each page must have its own unique URL or it will cause conflicts.
Meta Description: Add a short description no longer than 165 characters. Ensure the description includes the keyword phrase. This description will be used by Google when displaying information about this page in a search result.
Focus Keyword: Add the focus keyword for this product.
Use this section to set the product item publish settings.
You can set the publish settings to ‘Pending Review’ if you’re working on the product but don’t want the public to see it just yet.
Note: Whenever you make amends to the product page you need to click Update for those changes to be applied.
Check the categories you wish to save the product to.
If you have more than one category you will need to set the primary product category for SEO purposes.
Apply existing product tags or type new ones on the fly.
Product Tags are an additional way to group products that have similar features.
Reference: https://docs.woocommerce.com/document/managing-product-taxonomies/
Click Set Product Image.
Drag your product image onto the upload window.
When it has uploaded add the image details.
Title: Give the image a relevant title that includes the keyword phrase.
Caption: Ignore.
Alt Text: Write a sentence explaining what this image is. Include the keyword phrase. It’s important for SEO reasons to do this because Google reads this information to understand what the image is.
Description: Copy and use the Alt Text for this.
Media Categories
Check the media category the image should be saved to.
This will help you to locate the image in future should you need to.
IMPORTANT
Please ensure your images are the correct size and optimised before uploading to the website.
Large images will slow your website down dramatically so its important you do this.
Product Image Size: 1000px by 1000px at 72 ppi.
Using Pixlr.com to create images for your website - Learn how to create images at the correct size.
Optimising images using TinyPNG.com - Learn how to optimise image sizes. Small file sizes whilst retaining correct pixel size and image quality.
Add additional product images using Product Gallery.
It’s worth noting that the more images you provide for a product the better chance it has of being sold.
Ideally you should add between 3-5 product gallery images.