5 Effective Marketing Strategies You're Sleeping On
An effective marketing strategy does two things: it reduces your marketing spend and also gets your products in front of more potential customers. So, you essentially get more customers for less.
Many customers don’t buy on the spot. They instead want to learn more at the moment or plan to buy later.
Recently, a customer of mine reached out to me about a product she expressed interest in about four months ago. She told me she was planning to buy it when she gets paid at the end of the month.
She could reach out to me and not go to a competitor because she was on my warm prospect list. Having a prospect list is one of the effective marketing strategies I will share below. These strategies are also some of the best marketing strategies used by companies.
The 5 Effective Marketing Strategies
Capturing Leads
This effective marketing strategy has brought in millions for several businesses. What happens is that once a person lands on their website and stays longer than 10 seconds, they ask the person to opt-in for a free consultation or free material. In return, the person drops both or either of their email or phone number.
You stand the risk of losing these prospects if you fail to get their contact details and they also refuse to make a purchase. Many customers would take action later; they just need a little push.
If you fail to get their contact details, you shouldn’t expect them to walk back to your website. You’ve got competitors.
This point leads to the second effective marketing strategy on this list.
SMS Marketing
The useful thing to do is to get the phone number. Many people don’t check their emails, but they read their texts. What you should do is send gentle reminders about the free consultation. Afterwards, send a twice-a-week text telling them about discounts or offers.
Even if they don’t act at the moment, your gentle reminders and offers keep your brand in their minds.
SEO Content
This morning I was looking for information on how to fix a tap. I ended up reading a blog. When I realized that the work could be a little overwhelming for me, I reached out to the company to get a free quote. Luckily, they operate where I stay.
That’s one new customer for that plumbing business. From a blog reader looking for a solution, I became a customer.
SEO content puts you in the face of potential customers. Google gets billions of searches every hour. Imagine the potential of that if you’re well-optimized for search traffic.
At Woken Digital, we help businesses tap into this rich resource called Google traffic. We analyze your website, look for fitting keywords, identify your strengths, and implement SEO strategies that will make you rank high in the search results.
Google News
Google traffic does not come from searches alone, there is an effective marketing strategy only a few are tapping into, and that is Google News. Millions of people get their news from Google. Just like Feedly, Google curates news in line with what a particular user searches.
The sweet thing about this is that Google not only curates news, it also lists helpful content.
To get started on this, head here to follow Google’s instructions.
Not posting often
Why is it the case that the last time you posted a blog was five months ago? Google prefers new content over the old content. More, your social media handles could you some fresh content.
Create a content calendar where you post every week, at the very least. On your Instagram, you should try to post daily.
What are you implementing today?
You should implement each one of these effective marketing strategies to increase sales for your business. It is okay if you can’t do everything at once or by yourself. At Woken Digital, we can help you analyze your business and work out a suitable strategy to boost your business reach.
Want to learn more about what we can do for you, click here.