DISADVANTAGE OF EMAIL MARKETING

Spam - commercial email or 'spam' irritates consumers. If your messages aren't targeted to the proper people, the recipient may delete your email or unsubscribe. you would like to form sure that your email marketing complies with privacy and data protection rules, which it's properly targeted at people that want to receive it. The 'click through rate' for untargeted emails is probably going to be very low. See email marketing and privacy law.

Undelivered emails - poorly designed emails might not get delivered. Emails that use certain spam keywords or characters within the subject heading or content of the e-mail , eg £££s, FREE, click here, are likely to be filtered out by email software and internet service providers. If you do not keep your marketing lists up so far , you'll find incorrect email addresses mean your messages won't reach the proper person.

Design problems - you'll encounter a trade-off between design and functionality. Some people prefer to receive text-only emails, consider how your message will look if this is often the case.

Size issues - files got to be sufficiently small to download quickly. Emails containing many images may take too long to load, Spoil your audience and losing their interest.

Resources and skills - for a successful email campaign you want to make sure that you've got the proper copy, design and marketing list. If you do not have the time or skills in-house, consider outsourcing a number of these elements.

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