ADVANTAGE OF EMAIL MARKETING
ADVANTAGE OF EMAIL MARKETING
FREE DIGITAL MARKETING COURSE 2021 FROM A BEGINNER TO AN EXPERT
Cost- effective - the prices of email marketing are often much less than many other sorts of marketing. There are not any advertising fees, printing or media space costs.
Permission-based - your marketing list are going to be made from people that have actively chosen to receive email communications from you. Customers who are genuinely curious about your products and/or services are more likely to interact together with your business.
Flexible design - you'll send plain text, graphics or attach files - whichever suits your message best. A choice of design options gives you scope to convey your business branding.
Scalable - email marketing are often wont to reach large audiences or smaller targeted lists.
Personalization and segmentation - with email marketing you'll personalise messages. you'll also segment your marketing list, in order that your customers receive messages from you that they're curious about - this may help boost their engagement with you.
Shareable - it is simple for people to forward and share your email content, building your reputation by word-of-mouth or viral marketing. this might help influence new customers to become followers of your brand.
Conversions and increased sales - if you've got a replacement promotion people can click on links and follow your call-to-action immediately. Email marketing is additionally effective at every stage of the buying process. for instance , you'll influence someone to settle on your product, nurture the customer relationship post-transaction and also encourage future purchases.
Measurable - you'll evaluate the success of a campaign by using web analytics software. you'll easily test different copy, subject lines and styles to ascertain which is best . this enables you to optimise future campaigns.
Benchmark - you'll compare your results against others in your industry. There are many free email marketing benchmarking reports available - you'll find these by searching online. Benchmarking data can assist you to guage and prioritise improvement opportunities.
Test before you send - A/B testing of subject lines, calls-to-action, personalisation, email copy, images or messages ensure your email content is as effective because it are often before you send it.
Less intrusive - unlike telephone marketing, recipients can read your message at a time that suits them. Customers also can update their preferences if they might wish to receive different messages from you or unsubscribe if they feel they not want to receive your email communications.
Environmentally-friendly - email marketing is best for the environment than marketing by postal mail because nothing is printed.
Time-saving - through automation you'll trigger emails to be sent to customers supported an action they need performed on your website - eg. send a welcome email when a user signs up to your website, or issue an email offering a reduction incentive if user abandons a web handcart . Once you've got developed a template you'll reuse for varied email campaigns.
Real-time marketing - through email marketing you'll connect with customers in real-time. Using automated triggers, like website activity, recent purchase or handcart abandonment, you'll reach the proper audience, at the proper time, within the right place and with the proper offer.