Veteran's Day Project

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Consider various viewpoints in news articles by thinking of the many faces of influence

• Journalists:  Good journalists do their fact checking. Mainstream journalists have their editors and publishers who may alter their original writing.    

• Celebrities:  Have a wide audience and seek out those interests that will make a positive impact on their public image. Likewise the “interest” benefits from their celebrity.

• Authorities:  Recognized public experts who get their facts from researchers. They analyze the information.

• Connectors:  These people are educated about a topic and work to connect the various groups that benefit in the connection.

• Personal Brand:  These people avoid debates but like to amplify a situation and articulate the views of themselves or a group.

• Analysts:  These are the news analysts. They may work for think tanks. Like to debate and often predict outcomes.

• Activists:  These people are focused risk takers and underdogs. Look for those who stick their necks out to make a point.

• Experts:  Work behind the scenes with details and technical information. Not out to promote themselves. Work to read, write and curate information for others.

• Insiders:  Put a positive light on their interests. Experts but biased in their point of view. Build a “story” for the public. Look for those who are paid to represent the interests of a community or business.

• Agitator:  Seek debate, enjoy upsetting the status quo, like to challenge convention. Look for those who are outspoken and who evoke strong responses.