GEICO strategically employs a Coordination Operating Model, aligning personnel, technology, and procedures to maximize value in the dynamic insurance sector. This model, rooted in organizational theory, emphasizes strong coordination mechanisms and decentralized structures. Suited for adaptability and teamwork, it ensures alignment with company goals while facilitating efficient adaptation to market changes. The choice is justified by the insurance industry's dynamic nature, where flexibility is key. This approach integrates cutting-edge technologies, fosters innovation, and maintains a competitive edge through a harmonious blend of adaptability and strategic coordination.