Ni, Wenqian, Ben Lee, Neil A. Morgan, and Lopo L. Rego, “Chief Marketing Officers and the Value of Firm Innovations”
Under Review at Journal of Marketing Research
Job Market Paper
“The Impact of Brand Name Techniques on Brand Performance (a meta-analysis)”
with Mansur Khamitov, Marina Puzakova, and Ria Mishra
“How Do Drug Safety Events and Drug Detailing Affect Physicians’ Prescription Behavior?”
with Sarang Sunder
“How Does Board Diversity Affect Marketing Functions?”
with Ben Lee, Lopo L. Rego, and Neil A. Morgan
“Managerial Use of Marketing Metrics”
with Peter (Dong Wook) Chae, Keziah Kim, Neil A. Morgan, and Lopo L. Rego