Building Awareness

         So you’re pretty good with a camera? Now is the time to make sure all of your friends and family know about it. Having a strong network of people that can personally vouch for you and act as living advertisements will be an invaluable resource when you are first starting out. You won’t believe the amount of referrals you can get from just your personal connections alone.

         The easiest way to start building awareness is to use your existing social media to share your photos. You want to be the first person that they think of when they hear of anyone that needs photos taken. Keep it consistent and keep it high quality. Take you camera out and give it some exercise. I used to take my camera everywhere with the purpose of always having a cool photo to post on Facebook and Instagram. For an entire year I made it my mission to take at least one sharable photo per day. It really forced me to be creative and look at every situation with an eye for good light and composition. Treat your Instagram, from this point forward, as your personal portfolio. Your grid needs to be filled with your best shots. This is something that needs to be said, don’t post photos that suck. If you take 200 photos but only 2 of them are any good, just post those 2 and learn from the other 198 bad ones how to do better next time.

         The next thing that you should start doing is working your new venture into conversations. When you go to parties, meet your family for Thanksgiving dinner, chat with your coworkers, mention to them that you’re starting to photograph weddings. The goal here is to make everyone you know aware that you’re doing this and that you’ll likely need some help. I’ve found that friends and family will actually get excited to be able to make a personal recommendation when they hear that their friends are newly engaged.

         Build a network of fans that will rave about you when the opportunity arises. This is the first step to a long-term marketing plan.

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