Wechat ((TOP)) Download Malaysia

This article conceptualizes mobile media as a multimodal genre for public health communication utilizing diverse semiotic resources. The corpus of this study consisted of 280 visual images extracted from 86 posts related to COVID-19 published on a WeChat official account called Weimalaysia (). The data collection period spanned from October 1, 2020, to December 31, 2020, which corresponds to the third wave of the pandemic (see Table 1).

Weimalaysia () is a popular WeChat official account that serves as a prominent Chinese-language mass media platform for providing information and news about Malaysia. Managed by a non-governmental team of knowledgeable and enthusiastic Chinese-speaking professionals from China and Malaysia, Weimalaysia offers a wide range of content, including articles, photos, and infographics, covering various topics related to Malaysia. These topics encompass news, culture, lifestyle, food, business, and leisure entertainment. The primary target audience of Weimalaysia is Chinese-speaking WeChat users worldwide who hold an interest in Malaysia, including students, tourists, investors, and individuals curious about the country. With regular sharing and posting of content, Weimalaysia has gained significant visibility and influence within the WeChat community. It has become a well-received mobile social media platform, garnering a wide circulation and attracting a large readership. As of September 2021, Weimalaysia had amassed over 350,000 followers, indicating its substantial reach among Chinese-speaking WeChat users.

Wechat Download Malaysia

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The WeChat official account, with its vast user base of over 1.17 billion active users, plays an essential role in the timely distribution of updates regarding the number of COVID-19 cases, virus spread, and preventive guidelines. WeChat users frequently share this information with their family and friends, thereby increasing awareness of the pandemic and the importance of adhering to preventive measures. In this study, Weimalaysia was found to utilize a combination of texts, visuals, and storytelling to deliver engaging and memorable content during the crisis. These formats include authoritative messages, demonstrations of medical efficacy, public responses, and depictions of recovery movements. Such science and crisis communication not only reduces the risk of transmission but also promotes public health campaigns, such as handwashing and mask-wearing while providing mental health resources for those affected by the pandemic. Overall, WeChat official accounts serve as vital channels for disseminating health information to billions of active users and beyond. Given the increasing popularity and effectiveness of WeChat official accounts in Chinese-speaking societies, it is crucial to recognize them as valuable tools for health communication that warrant more attention.

The authors are grateful to Weimalaysia, whose pictures were analyzed in this study. The authors sincerely thank Dr. Cecilia Yin Mei Cheong at the University of Malaya for her helpful comments in relation to the initial design of the manuscript. e24fc04721