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Your website is a valuable tool for developing your business. It is on the web the equivalent of your smile, your handshake, your business card ...
It is he who will give much to your Internet users the desire to exchange with you ...
You may be wondering by where to start, what content to choose, or which style to adopt ...
Here is a roadmap that will allow you to follow in the right order the key steps to create your website easily, and successfully.
Step 1: Define the goals of your website
A successful website is a site that meets the objectives you have set, directly related to your project and your activity.
Before you start the listing and detailed tree of your pages, especially, focus on three essential elements:
- Your targets,
- The goals of your site for each target,
- The results you want to get.
This reflection will allow you to select and prioritize your messages, your content, your tone and your KPI (Key Performance Indicator).
Step 2: Define the contents
Following the first step, you have a clearer idea of your needs and expectations in your site project. Now is the time to define your content. It's up to the site to adapt to your content, not the other way around. The navigation will be all the more pleasant.
Your content allows you to express your message and present your project, services, and products. Several formats are available to you: text, image, video, 360 view, ...
The goal is to determine "what to say," "how," and in what format.
Once you've defined your content, structure your information, thinking about the things your user needs to get the action you want.
Step 3: Define the design
Your content is now clearly defined.
The next step is the realization of models to meet two objectives:
- Build the structure of the site
Here place to "wireframes", or functional models! They are the equivalent of the skeleton of the site. They allow to put on paper the desired joints between each element of your site. This approach helps to heal the ergonomics of the site. It determines the ease with which the user will navigate.
- Build the graphical interface
And here is the long-awaited part: the visual. Here, each element of the skeleton is drawn. Specifically, the shapes and colors of the site are defined for each element in compliance with your graphic charter. This last point is essential for the recognition and the coherence of your image.
Step 4: Develop the website
Your content and visuals are ready. You know how to articulate your pages. A place to develop.
If you are using website creation software, place your elements from a blank page or the template that most closely matches your expectations.
If you work with a communication agency, the integrator developer team takes care of this part.
The advantage is that the result obtained will perfectly match the model developed upstream, with the guarantee of an optimized solution, responsive, mobile first, and well referenced. In concrete terms, this means that:
- Your site is readable on all mobile devices (mobile phone, computer, tablet, ...)
- Mobile browsing is optimal
- Your site is more likely to appear at the top of the search engine results
Step 5: Upload the site, and share
Once your site ready, place the big final step: the setting online.
If you are using site creation software: You can see how your pages are rendered in "draft mode" before publishing them.
If you work with a communication agency: It tests it upstream, in private browsing. Your site is in "qualification". The agency then sends you a link with access codes so you can test it too. It can correct any bugs. Once this step is over, the site is put online in its good version, ready to be viewed and used by users. He is then "in production".
Celebrate!
Celebrate!
Putting your site online is a big step! Take the opportunity to celebrate it as it should and so:
- Share this news,
- Mark the spirits,
- And launch your communication!
SEO of your site may take some time after it is posted. Word of mouth is a great way to discover your site, generate traffic and catch the attention of search engines. So, share, share and share.
Here are some ideas to promote your site:
- Verbally
- Emailing
- Social networks
- Quizzes
- Communications on other sites
- Guest articles on blogs
- Online advertisements
- ...
Other ways of sharing are to imagine, depending on your sector, your project and your style.
If you wish, let us exchange around your project, it will be a pleasure
Need contact for your website?
Do you need advice or want more specific support?
Passionate about the creation and the animation of the web site, we will be delighted to exchange with you around your project! Contact us!
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