Your website generates traffic but your sales or leads are not enough? It is time to get down to business and improve your conversion rate, it is possible to double or even triple its turnover with similar traffic. Here is our complete file on the subject.

Data at the heart of conversion

In this file, we will not dwell on recalling what a conversion rate is, nor how to set up a conversion rate, we will rather focus on providing answers, lines of thought but also solutions to allow you to maximize your sales, your registrations, your generations of leads.

The advantage of the web is to be able to trace and advance on the web without any tracking system, it's like driving with your eyes closed. You may arrive at your destination, but you will never know-how and the day when the road comes to build a roundabout in the middle of your trip, you end up in the scenery. This small allusion is not trivial, many publishers of sites or companies face redesign of their websites or behavioural changes that they have not been able to anticipate and are therefore here, to look for ways to improve their conversion rate.

“The conversion rate is working every day; nothing is ever acquired in life and especially not your conversion rate.”

Use a tracking system

The date consists of all the data that you will be able to concentrate, associate, dissociate to allow you to create a dashboard, a list of KPIs only dedicated to your conversion rate. Most marketers or decision-makers have at their fingertips a complete list of KPIs allowing them to steer their actions but it is necessary to create a sub-heading, totally dedicated to the conversion and to analyse this part, distinctly, with hindsight and objectivity. We must, therefore, define a tracking system and identify the elements that will allow you to generate data, that is to say, the number of visitors, known visitors, the bounce rate, the pages of entries, the path travelled on the site but also the exit rate on your shopping cart or your form.

Demonstrate objectivity

It is sometimes difficult to hear, but you, as a pilot, are the least able to know what is happening in the back of the plane. That is to say that you are in charge of the acquisition, the steering, to bring in the visitor and your website has been designed according to your thoughts, according to your studies of behaviour and also according to your point of view. Unfortunately, you lack objectivity, you do not have with your position the necessary distance to identify the sensitive points and this is where the problem appears, you need a fresh, neutral and objective for you provide the keys to improving your conversion rate.

“It takes a fresh look to improve their conversion rate, decision-makers generally lack this objectivity to provide the necessary optimizations.”

Trace, test and observe

The improvement of a conversion rate takes time, it is necessary first of all to analyse the behaviours, to trace the points of entry, the points of exit and to carry out tests. The advantage of sites with high attendance is that it is possible to practice A/B or A/B/C Testing in real-time, for short periods. It is, therefore, necessary to make changes, at the level of the forms, at the level of the CTAs (Call to Action) and to trace each test, to be able to observe with rested results. It will take a technique available, open and above all able to develop new processes, new implementations to earn even a few points on the rate to convert.

Support you to improve your conversions

Our agency can assist you in improving your conversion rate, monetization is part of our core business, we have the knowledge and skills to help you improve your sales, your leads. Contact us for a free quote without obligation.