Social Media

How to Create Social Media Plan to Boost Your Blog

I am a newbie blogger and I want to know how to create social media plan to boost my blog? What are the steps that should be taken in order to have a successful social media campaign?

If you’re looking for more traffic, lead generation, or sales from your website, then it may be time to start thinking about creating a social media marketing strategy. If you don’t already have one, this is where you need to start!

With so many different platforms out there, it can be hard to decide which ones will work best for your business. Here are some of the most popular options: Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Tumblr, Reddit… The list goes on and on.

The point is, if you aren’t using at least a few of these sites, you are missing out on a lot of potential customers. That doesn’t mean you have to use all of them – but you do need to be aware of what they offer and how they might fit into your overall online presence.

A social media plan is an essential part of any marketing plan. But even when you have a solid idea of what you want to achieve through social media, you still need to develop strategies to help you reach those goals.

Best Way to Create Social Media Plan

Here we look at five ways to create a social media plan.

1) Choose your audience

Before you begin planning your content, think about who you want to attract. This could include people searching for products like yours, consumers interested in your industry, or influencers within your niche.

You can also consider the age group of your target market, as well as their interests, hobbies, lifestyles, etc. These details are important because they determine what type of posts you should share on various channels. For example, if you sell toys, you probably won’t post photos of yourself with kids. However, if you run a gardening blog, you may want to post pictures of plants and flowers.

2) Define your objectives

Once you know who you are targeting, define three key performance indicators (KPIs). KPIs are measurable metrics that indicate whether you are achieving your goals. They include things such as sales, leads generated, brand awareness, shares, subscribers, followers, etc.

3) Set SMART targets

SMART stands for Specific, Measurable, Attainable, Relevant, Time-bound. It’s a framework used by marketers to ensure that their goals are realistic, specific enough to track progress, and attainable over time.

4) Identify your target audience

Once you know who you are trying to reach, make sure you understand each person’s needs and wants. You can use tools such as BuzzSumo, SEMrush and Ahrefs to gain insight into the types of articles and videos your audience engages with.

5) Determine your budget

It’s important to set aside enough money to cover your expenses. For example, if running ads on Facebook costs $5 per click, then you would need to spend at least $1,000 per month to get the same results as if you spent $100.

6) Choose your platform

When deciding which social networks to use, choose based on your target audience. Are they predominantly young adults? Then Facebook is likely the way to go. Is your audience mainly made up of parents? A good choice is maybe Pinterest.