How do you get traffic from Google to your blog? What are the best SEO strategies?
Search Engine Optimization (SEO) is the practice of increasing the visibility of a web page or site in organic ("natural") search engine results. The main goal of SEO is to increase relevant traffic via natural links.
There are two types of SEO: Onsite and Offsite. Onsite refers to the optimization of your website itself, whereas offsite refers to the promotion of your website through other channels. Inbound marketing is about attracting visitors to your site using content marketing, social media, email, etc., while outbound marketing is about promoting yourself using paid advertising. Both onsite and offsite SEO optimize for different keywords but it’s important that both are done well, otherwise, neither will have much effect.
The most popular way to promote websites is by creating backlinks. Backlinks are hyperlinks that point towards your website. For example, if I were to link my blog post “5 SEO tips for beginners” to yours, then I am essentially saying “Hey! Check this out – it might be useful to you too.” This is called an internal link. If I want to create a link to another site, such as Wikipedia, then I use what's known as an external link. External links can help with rankings and SEO because they indicate to Google that your content is useful.
The more quality sites that link to your target keywords, the higher its ranking will be on SERPs. That said, there are many ways to build these backlinks. You can either buy them or make them organically. Here are some ideas for how to generate backlinks naturally.
When you start building links, think about who would find your content valuable. Who is your audience? Is it someone looking for information on a specific topic? Someone searching for a particular product? Does your audience want a certain type of content?
You can also look at which pages rank highest and see where people go after clicking on your links. It helps to analyze which pages are getting the most clicks.
You should always check Google Analytics to see which pages are performing well and which ones aren't. Make sure each page has unique value so that readers won't click away. Also, don't forget to track keywords that may bring users to your site.
If you're not optimizing your content for mobile devices, then you're leaving money on the table. Mobile-friendly content is crucial for your success because 60% of all searches now happen on smartphones and tablets.
Remember to include images in posts and pages. These days, lots of people like to share pictures online. Images add personality to your writing and make it easier for others to read. When you include images, remember to use captions with them. People love reading text next to images, especially when it comes to visual content.
It's time to get creative. A great way to do this is by using tools like Buzzsumo and SEMrush. They allow you to see what your competitors are up to. You can use SEMrush free trial to get started.
A good rule of thumb is to write content that solves problems and answers questions. Your audience wants to know why something works. Don’t just give them information; tell them why it applies to their life. You can take help of AI writing software to write SEO-optimized content.