Lecturer and Researcher | Sport Management and Sport Education | Learning Design and Educational Technology
I am an Ethiopian educator, researcher, sport management professional, and learning enthusiast with academic and professional experience spanning sport science, physical education, sport management, youth sport development, teaching, coaching, research, and academic program development. I currently serve at Bahir Dar University Sport Academy, where I contribute to teaching, research, youth sport development, curriculum development, and academic activities.
My professional interests increasingly connect sport, education, technology, and learner-centered design. Through my studies and professional development in instructional design and educational technology, I am developing my ability to design accessible, inclusive, engaging, and meaningful learning experiences for diverse learners.
My academic background combines sport science, physical education, and sport management:
MSc in Sport Management and Policy Development – Pan African University, Institute for Life and Earth Sciences (including Health and Agriculture), University of Ibadan, Nigeria.
I graduated with a 5.0/5.0 CGPA and was recognized as the best graduating student. My master's research focused on organizational and management factors as determinants of effective sport service delivery.
M.Ed. in Teaching Physical Education – Mekelle University, Ethiopia.
Graduated with a 3.98/4.00 CGPA and Very Great Distinction.
BSc in Sport Science – Jimma University, Ethiopia.
Graduated with a 3.78/4.00 CGPA and Great Distinction.
My academic journey has given me an interdisciplinary perspective that connects teaching and learning, sport development, organizational management, research, and community impact.
I currently work at Bahir Dar University Sport Academy as a Lecturer and Researcher, where I teach courses related to sport science and sport management and participate in academic and research activities.
I also serve as a Youth Sport Development Program Coordinator, supporting the development and coordination of youth sport programs involving young athletes across sports such as football, athletics, handball, volleyball, basketball, and tennis.
My previous professional experience includes teaching physical education, university-level lecturing, coaching, sport program coordination, research, and academic event organization. These experiences have allowed me to work with learners and athletes at different stages of development and to understand the importance of purposeful, inclusive, and well-designed learning environments.
My research interests include:
Sport management and sport policy
Sport governance and organizational effectiveness
Sport service delivery
Youth sport development
Sport participation and social development
Football development
Coaching and athlete development
Physical education and sport education
Sport diplomacy and the role of sport in society
Learning design and educational technology
My interest in learning design has grown from my experience as an educator. I believe that effective learning is not simply about delivering information; it requires understanding learners, identifying their needs, designing appropriate learning experiences, and providing accessible ways for learners to engage with and demonstrate their learning.
Through my studies in instructional design and educational technology, I am developing skills in areas such as:
Learner and needs analysis
Instructional design
Universal Design for Learning (UDL)
Accessible and inclusive digital learning
Multimedia learning
Visual literacy
Web design
Online and blended learning
Digital content development
Assessment and learning alignment
My teaching philosophy is grounded in the belief that learners should be active participants in the learning process. Effective instruction should connect theory with practice, recognize learner diversity, encourage participation, and provide meaningful opportunities for learners to apply what they have learned.
As I continue to develop as a learning designer, I aim to combine my experience in education and sport with instructional-design principles to create learning experiences that are clear, accessible, inclusive, engaging, and purposeful.
My Full CV