Opening Credits: DreamWorks Pictures, Paramount Pictures

Plot Timestamps

6:00 kitchen full of products like Heiz and Tobasco sauce. They use blurring however to block most brand items.

7:30 bedrooms usually are full of copyrighted things however movies remove them

8:00 ford logo in background

8:30 News is clearly cbs channel 2. This one could be potentially troubling since news station usually align with with political parties and they are representing them in a way that they may not agree with. Since this is an obviously insane topic (aliens invading) maybe they can get away with satire.

9:10 Boston RedSox cap

11:20 Spongebob TV show is on

18:15 Dodge stratus logo, Jeep logo

20:15 NY Devils logo on hat centered in screen

29:30 Rayovac batteries

29:50 Pennzoil motor oil of box they are carrying stuff in. includes Bran Flakes and other food

31:50 Vintage Chrysler is the getaway car. Represents Chrysler is a positive way. Next to a bus with no logo.

33:15 Very Cool Camera Rig was used. Would be nice to look more into this!!!!!!!

Trademark logos in movies: https://news.bloomberglaw.com/ip-law/using-trademarks-in-film-and-tv

More Individual Rules: https://rodriqueslaw.com/blog/how-use-brands-and-products-film/

Popular Ways of Avoiding Copyright Infringement

Fair Use Parody: fair use of a copyrighted work when it is a humorous form of social commentary and literary criticism in which one work imitates another 

Product Placement: When the products are intentionally shown in a movie sort of as advertisement

Product Dilution: blurring, obstructing, or tarnishing logos so they are not recognizable as the logo.