At A&E, I worked on the Latin American launch campaign for Breaking Bad. The challenge was to introduce a disruptive series in a market already crowded with TV dramas. I led the development of On-Air and Off-Air creative, from concept to production, crafting promos, spots, and visual pieces that captured Walter White’s transformation and the show’s dark intensity. The multiplatform strategy boosted awareness across the region, and the premiere not only exceeded ratings expectations but also helped position A&E as a key destination for premium drama content. 

At A&E, I spearheaded the launch campaign for the documentary The Nine Lives of Ozzy Osbourne. To capture the essence of his chaotic, larger-than-life story, we minimized the use of raw footage and instead brought his journey to life through bold, stylized animations. The innovative approach resonated with audiences and earned a PROMAX Award for creative excellence.