Virtual Quantitative Marketing Seminar

This is an open online academic seminar focusing on topics related to quantitative marketing.

The schedule is available as a Google calendar and you can sign up to receive updates here

Please contact the organizers at if you have any questions.

The Zoom link for all of the talks is:  

We will post some recordings of talks at this channel and a full list of previous talks is available here.

Upcoming Talks

Are Menthol Cigarettes More Addictive? A Cross-Category Comparison of Habit Formation, recording, slides

Menthol cigarettes have been banned in parts of the U.S. based on the premise that they are more addictive than non-menthol cigarettes. In this paper, I propose a framework and a novel identification strategy to compare the extent to which consumption is driven by addiction across different categories based on consumer panel data. Using variation in the length of temporary breaks in consumption, I compare the effect of past consumption to that of static preferences in driving consumption levels for each cigarette type. I find that demand for menthol cigarettes does not depend more on past consumption and therefore smokers of menthol cigarettes are no more addicted than smokers of non-menthol cigarettes. However, menthol cigarettes compare unfavorably to non-menthol cigarettes on other dimensions of addictive behavior: they are harder to quit successfully and more attractive to first-time users.

Platform Vertical Integration and Consumer Welfare: Evidence from a Field Experiment

Many firms, from retailers to investment management companies, offer their own products alongside products sold by competitors. This vertical integration, although common across the economy, is particularly controversial in a digital setting. In this work, we study the effects on consumer choice of vertical integration practices by Amazon, which offers products from its own brands (Amazon Basics and others) that compete with other brands. To study this question, we run a field experiment in which some users are randomized to not be shown Amazon owned brands as they browse Amazon. Our experiment is made possible by a new piece of software, Webmunk, which is a browser extension that can change the look and feel of websites as people browse them. Our key preliminary finding is that shoppers substitute towards cheaper products when products owned by Amazon are not available.


The seminars will last for 60 minutes with less formal conversation afterwards.

We also often invite additional panelists with expertise relevant to the talk to ask questions during the talk.

Please email the organizers if you'd like to be considered for a seminar talk. Please include an extended abstract or a working paper.


Yufeng Huang (Rochester), Ayelet Israeli (HBS), Zhenling Jiang (Wharton UPenn), Andrey Simonov (CBS), Raluca Ursu (NYU Stern)

Founding team: Dean Eckles (MIT Sloan), Andrey Fradkin (BU Questrom), Ayelet Israeli (HBS), Andrey Simonov (CBS), Raluca Ursu (NYU Stern)