This is an open online academic seminar focusing on topics related to quantitative marketing.
The schedule is available as a Google calendar and you can sign up to receive updates here.
Please contact the organizers at virtualquantmark@googlegroups.com if you have any questions.
The Zoom link for all of the talks is: https://upenn.zoom.us/j/93394346729?pwd=SoVXVesbltpYbQxo9tbbPF6YgopDl3.1
We will post some recordings of talks at this channel and a full list of previous talks is available here.
Monday, April 13, Noon ET - Ayelet Israeli (HBS)
In Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior
Abstract: This paper studies the impact of privacy policies on consumer data-sharing behavior, focusing on policy changes in California and Virginia that took effect in 2023. Using data from a leading customer engagement app in the United States, where users upload shopping receipts in exchange for rewards, we find that privacy regulations led to a significant increase in both the volume and scope of receipt uploads, with the largest increases among users who were initially less inclined to share information. To investigate whether these policy changes had a broader impact beyond the platform, we analyze the nationally representative Consumer Expenditure Survey metadata, which details respondent interactions during the survey interviews. We find that respondents in treated states became more willing to share spending information after the policy. We further show that states where the new regulation was implemented experienced heightened privacy awareness, evidenced by an increase in privacy-related Google search activity and a decline in expressed privacy concerns during expenditure survey interviews. Together, these findings suggest that privacy regulations may encourage greater consumer participation by improving transparency and trust around data-sharing practices.
Monday, May 4, Noon ET - Xu Zhang (LBS)
Monday May 11, Noon ET - Dante Donati (Columbia)
The seminars will last for 60 minutes with less formal conversation afterwards.
45 minutes of presentation
15 minutes of discussion.
Optional: speaker stays in Zoom for less formal conversation after the talk.
We also often invite additional panelists with expertise relevant to the talk to ask questions during the talk.
Please email the organizers if you'd like to be considered for a seminar talk. Please include an extended abstract or a working paper.
Yufeng Huang (Rochester), Zhenling Jiang (Wharton UPenn), Emaad Manzoor (Cornell), Olivia Natan (Berkeley), Hortense Fong (Columbia), Avner Strulov-Shlain (Booth)
Founding team: Dean Eckles (MIT Sloan), Andrey Fradkin (BU Questrom), Ayelet Israeli (HBS), Andrey Simonov (CBS), Raluca Ursu (NYU Stern)
virtualquantmark@googlegroups.com