To reach this project's objectives, the research team solicited the views of European and international virtual world stakeholders and subject matter experts including small and large organizations, standardization groups, European associations and EC funded projects. The ambition was to clearly identify and differentiate between the contributions of the EEA stakeholders and those of non-European players, in order to build a vision and perspectives consistent with the EU values. In addition to their opinions about standardization, the interviews with stakeholders solicited study participants to share their values and requirements for the future success of virtual worlds.