COMM 145:  The Business of Media

For the Business of Media course, I had to interpret the past five years (2019-2023) of film and television, and determine the state of Paramount Global within the entertainment industry. Diving into the Motion Picture Associations' theme reports, I had to analyze patterns of across the years of what trends tended to discover success and which ones fell short. 

I evaluated trade resources that helped clarify Paramount Global's accomplishments and downfalls over the years. Drawing on how the company compared to its competitors in viewership and box office profits, I developed my own interpretation as to why the company was less successful and offered an analysis as to what areas Paramount could improve if they want to grow their profits and status within the industry. 

Based on the Industrialization of Culture Framework (ICF), the concept presumes that success is defined based on the culture of the time and setting and is shaped by changes in technology, regulations within the industry, and practices executed by those who have the ability to make an impact. Under PLO 3, we can see how businesses have the power to make decisions about who is represented on screen based on how the industry defines what will be successful, and on the other side, we see the power shift to consumers and advertisers when they decide which companies are worth investing in.