STUDY W17: VARYING THE VISUAL TREND AND SCHEME

Replicate 1: The alternative option has no clear trend in its by-attribute rating distribution.

Replicate 2: The alternative option has a generally decreasing trend in its by-attribute rating distribution.

Replicate 3: The alternative option has a generally increasing trend in its by-attribute rating distribution.

Replicate 4: The alternative option has a generally concave trend in its by-attribute rating distribution.

Replicate 5: The alternative option has a generally convex trend in its by-attribute rating distribution.

Notes: Within each visual rating format condition illustrated above, the alternative option is on the left, and the target option is on the right. The horizontal positions of the two options within each condition were counter-balanced in the study.