Think of any activity today that does not operate online over the Internet and you will be hard put for an answer. Everything is now done at a click of a button, from shopping to music streaming, reading books to booking a table at your favorite restaurant. In such a case, can auctions be far behind? Welcome to the world of online auction fundraisers.
Apart from following the trend, another reason for auctions to go online is the Covid-19 pandemic that ripped through the world couple of years back. Think of traditional auctions where large numbers of people were crammed into a hall, each bidding feverishly for selected items. With lockdowns and stringent social distancing norms in place because of the pandemic, these physical auctions became a strict no-no. This hit the fundraisers and charities that depended on auctions for funds hard and they had no option but to switch to online auction fundraisers.
However, this proved to be a great blessing in disguise as online platforms offered fundraisers with all the benefits associated with the Internet-enabled environment.
There are several benefits offered by online auction fundraisers.
· The most important is that all items, regardless of the number presented at the online auction, are generally sold out. This is because participants at the auction can be from anywhere in the world as all it takes to bid is to log into the auction website from any Internet-enabled device. More the bidders, the quicker will the items be sold.
· Again, average prices of items sold are higher than in traditional auctions. This is for the same reason as before. With bidders spread across continents the competition to get items is more intense, generally leading to a bidding war to the benefit of the fundraisers. Moreover, if an item at an online auction is not available in a country, participants from that location will go all out to buy it at any price. In this way, online auction fundraisers are very profitable for organizers.
· Online auctions are more cost-effective than traditional auctions where substantial sums have to be spent on hiring venues, auctioneer, and carting all the items physically to the event for display before the potential bidders. In an online environment, all these expenses are eliminated as the photos only of the items are displayed on the website and software conducts the full bidding process.
· Online auction fundraisers conducted by websites with specialized software offer fully managed services and organizers do not have to do a thing except provide all the details and photos of the items to be put up at the auction. The website takes care of the registration of the participants, displaying the photos of items, conducting the bidding, and providing gateways for payment by the winners. The charges are very nominal for all these services.
Choose online auction fundraisers to get a lot of benefits.