How to organise a successful auction in 2022

No matter which part of the world you’re living in, chances are, you have been a part of or seen an auction in your lifetime. Even the pandemic couldn’t stop fundraising campaigns and despite the unexpected circumstances, the auction industry adapted to the changing times and the new normal. Now more than ever, charities are looking for remote-only, online audiences to raise funds. The good part is, as auctions pivoted to digital first mediums, even bidders and guests have embraced going online.

If you are planning to host a charity fundraiser, then it’s time to look for a suitable online auction platform. With an online only approach, you can easily paddle through the complexities of hosting and organising a fundraiser. A virtual charity event can work as a great medium to build a truly global community and bring in revenue. An online auction is more flexible for both supporters and donors. But what are the advantages of going online when it comes to hosting an auction?

Today, there are numerous websites and platforms promoting online bidding and e-auctions, but before you get eager and excited to start hosting an auction online, There’s no better time than now to launch your online auction to raise funds but before you get started, it is important to understand the basics of how to host it the right way.

1. Set a Goal and Budget: Before you jump to sending out invitations for your auctions, it is important to do some groundwork and set some basics right. It is important to set a number on the amount of money you want to raise. Similarly, it is useful to plan in advance on details like - how long will the fundraising take, how many donors and volunteers you are hoping to invite, and how much budget you can allocate.

2. Choosing an auction website:. Ideally, you must consider the key features and benefits offered by an online auction platform. Some important aspects to be considered are - price, reputation, attendee management, and communication tools, multi-currency and global timezone support, etc.

3. Multi-Platform Promotion: When it comes to hosting a successful fundraising event online, learn how to use the different engagement platforms. For e.g. - you can post tweets to share quick and timely auction updates, you can go live on Facebook or Instagram to engage with attendees before the event to promote the charity fundraiser. You can also live-stream the event on YouTube to expand your reach and take your cause to bigger audiences.

Among the many available options today, you should check out Charity Auctions Today - a trusted and reliable solution for hosting online auctions and one of the easiest websites to start with.