University of Lausanne

As invited Professor at the University of Lausanne, I teach every year a seminar entitled "Analysis of city and regional attractiveness policies: Methods and examples" since 2022. The seminar focuses on place branding and marketing practices, where students work on concrete cases in small groups. Every year, I also welcome a practitioner with extensive experience in the field to share their experience with my students. In the past editions, we had the pleasure to attend presentations from the Executive Director of the Greater Geneva Bern area (Economic Promotion Agency) and the Director of Lausanne Tourism & Convention Bureau.