Research

My research interests revolve around three main themes: transparency, government communication on social media, and place branding. I have published numerous articles, books and book chapters on these research areas with my co-authors. You can find the links to my books on this page. As two of them were published in open access, the links provided below will lead you to the PDF version of the book.

1. The first research interest relates to administrative transparency and access to information. Transparency is regarded as a fundamental principle of democratic governance, aimed to enhance accountability in the public sector. Understanding the determinants, effects, and implications of admistrative transparency is therefore essential for researchers and public managers alike.

Book: "La transparence dans l'espace numérique. Principes, développements, enjeux" with Jean-Patrick Villeneuve (Presses de l'Université du Québec), 2023.

Book review: Jézéquel, M. (2024) in Gestion, 49(2), p. 112.

2. The second focuses on governments' use of social media in their communication with citizens. Social media are increasingly used by public organisations. These channels are particularly important for the public sector, where the principles of objectivity and transparency are paramount. Understanding social media use, especially their interactive potential, is central for both researchers and public communication managers. Together with my co-authors, we developed a website dedicated to our research activity.

Book: "La communication publique sur les médias sociaux. Défis, risques et perspectives" with Raphaël Zumofen and Philippe Dubois (Presses de l'Université du Québec), 2024 [open access]. 

3. The third concerns place branding and marketing processes launched by cities and regions. Increased competition between places led to the development of promotion practices to attract businesses, tourists, etc. In a globalised world, it is vital for public managers to integrate promotional considerations into political decision-making processes, and to ensure that promotion is strongly linked to public policies.

Book: "Place branding and marketing from a policy perspective. Building effective strategies for places" with Martial Pasquier and Renaud Vuignier (Routledge), 2024 [open access].

Book review: Annisa, S. (2024) in International Public Management Journal, pp. 1-2

Book review: Cikal Rambasae N., Ibrahim, M. H., Syahafin, A. A. & Robiyanto (2024) in European Planning Studies, 32(11), 2442-2444.

Book review: Echattabi, H. (2024) in Place Branding and Public Diplomacy, 20(4), 569-571.