Embedded Files
The Stanford Quad yearbook has been around since the University’s first graduating class in 1895. The Stanford Daily volunteered to take over production for the 2016-17 year because the student group formerly responsible folded, leaving no legacy product or plans.
My role: product manager (editorial and administrative/marketing/launch) — I managed startup efforts and one complete production cycle from the beginning (recruiting an editorial staff, finding a contracted portrait photographer, and choosing a publisher) to the end (creation, marketing, and distribution).
My top deliverables:
- A 300-page keepsake hardcover book (the University's first in 3 years)
- Vendors, marketing infrastructure, and product timeline for year 2 and beyond
- 25% increase in fiscal year revenue
Editorial role
- Created content timeline and enforced page production deadlines
- Solicited student-submitted photos and written pieces for more representative content
- Assisted the design team with creative theme of the book and spread creation
- Personally proofed all 300+ pages for style and theme consistency, copy accuracy, and student representation
Manager role
- sourced vendors for portrait photography and book publishing
- coordinated and managed 5 student teams
- ensured all publishing, administrative, marketing deadlines were met (we didn't miss one!)
- developed and executed marketing strategy, and events, and campaigns
- Cross-platform advertising: magazine, newspaper, flyers, social media, University mailings and newsletters, Parents’ Weekend
- navigated barriers to selling, publicizing, distributing
- e.g. obtaining student data, selling at Commencement, getting into University publicity channels
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